LBC

LBC Radio (originally the London Broadcasting Company) operates two London-based radio stations, with news and talk formats. LBC was Britain's first legal commercial Independent Local Radio station, providing a service of news and information to London. It began broadcasting on 8 October 1973, [ [http://news.bbc.co.uk/onthisday/hi/dates/stories/october/8/newsid_2530000/2530721.stm On this day: 1973 - Commercial radio joins UK airwaves] , BBC website] a week ahead of Capital Radio. The launch of LBC also saw the beginning of IRN's broadcasting, as LBC provided the service to independent local radio stations nationwide.

In April 2007 a new marketing slogan for LBC 97.3: "London's Biggest Conversation", a play on the initials, was introduced. [Joanne Oatts, [http://www.digitalspy.co.uk/radio/a44804/lbc-becomes-londons-biggest-conversation.html LBC becomes 'London's Biggest Conversation'] , "Digital Spy", 3 April 2007.] LBC is currently owned by Global Radio.

Current services

*LBC 97.3 - talk format
*LBC News 1152 - rolling news format.

Both are also transmitted on DAB and via a live stream on the LBC website.

Launch

The launch in 1973 attracted considerable attention and a sizeable audience, particularly for the pairing of the celebrated journalist Paul Callan and the writer (later national newspaper editor and TV personality) Janet Street-Porter who contrived to create a new form of radio, albeit unintentionally. The pair were pitched as co-presenters of the mid-morning show. [ [http://www.mediauk.com/the_knowledge/i.muk/LBC Media UK's LBC page] ] The intention was to contrast the urbane Callan with the less couth Street-Porter, whose accents were respectively known to studio engineers as "cut-glass" and "cut-froat".

In the event friction between the ill-assorted pair led to an entertaining stream of one-upmanship that became required listening for many Londoners, the sharper put-downs being blamed for several collisions by motorists incapacitated with laughter. The programme was the first in the UK to combine interviews with celebrities and heavyweight political figures on the same show, blurring the line between classic British comedy and analysis of international affairs.

The original station spawned a number of stars who went on to become household names in the U.K. media. They include Jon Snow, Julian Manyon, Peter Allen, Rosie Boycott amongst others. Entertainment personalities included Jeremy Beadle who developed a late night phone-in programme and Mr Nasty - who argued over the telephone with children and went on to star in a Granada Television series.

Company history

Originally owned by a consortium led by the Canadian Selkirk Communications with a 46% stake, LBC was sold in 1987, beginning a turbulent commercial history.

The new owners were media company Darling Downs, later renamed Crown Communications, owned by Australian entrepreneur David Haynes. Crown sold the station's original base in Gough Square near Fleet Street in the City of London and relocated to Hammersmith; and in 1989 split the station into two separate services, the news and comment [http://johnallen.com/lbc/crownfm.html LBC Crown FM] , and the phone-in London Talkback Radio on AM. The transition was not initially well received, and substantially increased costs, pushing the company into the red.

Sold on again to Shirley Porter's Chelverton Investments, [ [http://www.amfm.org.uk/amfmnews/amfm8.html New Owners For LBC] , AM/FM News, February 1993] the company almost disappeared completely in 1993, when the Radio Authority failed to renew the company's two licenses, [http://johnallen.com/lbc/newstalkschedule.html LBC Newstalk] and [http://johnallen.com/lbc/talkbackschedule.html London Talkback Radio] , awarding the frequencies instead to London News Radio, a consortium led by former LBC staff and backed by Guinness Mahon. [ [http://www.amfm.org.uk/amfmnews/amfm15.html LBC To Appeal Over Licence Decision] , AM/FM News, September 1993] The prospective loss of the franchise brought Chelverton to the brink of collapse, [ [http://www.amfm.org.uk/amfmnews/amfm22.html Receivers In At LBC] , AM/FM News, April 1994] and London News Radio (soon itself taken over by Reuters) bought LBC to keep it on air until the official handover date of October 1994.

From 1994 to 1996, London News Radio operated the station from LBC's former studios in Hammersmith, as London News 97.3, a rolling news and travel information service on the FM band, and the phone-in driven service London News Talk 1152 on the MW band. These names were simplified slightly in mid-1995 to News 97.3 and News Talk 1152 respectively, but between October 1994 and July 1996 the LBC name was not used on-air at all.

Reuters then brought in additional shareholders, and between 1996 and 2002 LBC was part of London News Radio Limited, a company owned jointly by ITN, Daily Mail and General Trust, Reuters and the GWR Group. This new consortium revived the LBC name on 1152AM on 1 July 1996. At the end of 1996 the FM service was relaunched as News Direct 97.3FM. Production for the station was moved to the basement of ITN's new multimedia building in Gray's Inn Road.

In 2002 the company was bought for £23.5m by the media company Chrysalis, [Damian Reece, [http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2001/12/16/cnrad16.xml London News Radio for sale with £30m tag] , "Daily Telegraph", 15 December 2001] [Dan Milmo, [http://www.guardian.co.uk/media/2002/sep/25/broadcasting.citynews1 LBC takeover imminent] , "The Guardian", 25 September 2002] [John Cassy, [http://www.guardian.co.uk/media/2002/sep/26/broadcasting.citynews GWR confirms LNR sale] , "The Guardian", 26 September 2002] who trumpeted their purchase with the promise that they would lift the listenership to at least one million from around 700,000 (LBC enjoyed an audience of more than two million in the early 1980s). Production was moved to Chrysalis's base in North Kensington, and the formatting of the two frequencies was swapped, with the talk format moving to FM and the news format to AM; [Julia Day, [http://www.guardian.co.uk/media/2002/dec/06/radio.commercialradio LBC goes off air in relaunch gamble] , "The Guardian", 6 December 2002] but an array of presenters including Boy George, Henry Kelly, Caroline Feraday, Dr. Pam Spurr, Sandi Toksvig (all no longer with the company), plus an array of on-air gimmicks and two managing directors saw the audience remain largely static. LBC's 97.3FM's increase in audience has been at the expense of its AM service.

In 2005, the station's Managing Director Mark Flanagan left Chrysalis to set up a political consultancy company and was replaced by David Lloyd. [Jason Deans, [http://www.guardian.co.uk/media/2005/jul/18/radio Flanagan quits LBC for politics] , "The Guardian", 18 July 2005] Some claimed he held no previous experience in the talk and chat radio genre which overlooked the almost two years he spent with the Century FM brand in its Border TV ownership days where the station was a 50/50 music/talk service. David introduced a number of programme changes to mixed reactions - these included a 'Drive Time' slot presented by Iain Lee (since replaced by Paul Ross), a daily 'Big Quiz' which promises (but has yet to deliver) huge cash prizes (and has since been cut down to one show a week) and a number of weekend repeats. He also introduced a 'podcasting' service, now called LBC Plus and a number of premium rate promotional opportunities to boost falling advertising revenues experienced by the radio sector.

Since September 2006 the LBC 97.3 station has been available nationally on the digital DAB platform, after Chrysalis bought out its partners and closed the Digital News Network rolling news station that had previously been carried on the MXR multiplex. Each multiplex region – the North West, West Midlands, Yorkshire, North East, South Wales and the West – now broadcasts the London LBC transmission, augmented with reduced bulletins of regional news and information. [ [http://www.responsesource.com/releases/rel_display.php?relid=26524&hilite= LBC Radio in DAB Expansion - potential 17 million audience] , Press release, 28 July 2006] [Julia Day, [http://www.guardian.co.uk/media/2006/aug/01/ofcom.commercialradio Ofcom gives nod to LBC news hub] , "The Guardian", 1 August 2006]

Chrysalis Radio sold

In February 2007, Chrysalis confirmed media speculation that they were 'reviewing' the entire radio operation at its investors' request. [Chris Tryhorn, [http://www.guardian.co.uk/media/2007/feb/12/mediabusiness.citynews Chrysalis joins consolidation race] , "The Guardian", 12 February 2007] Further media speculation from "The Guardian" suggested that the group had little option, due to shareholder pressure, to sell its radio arm, including LBC, raising up to £200,000,000 for new acquisitions while "The Daily Telegraph" suggested that it could be the subject of a 'management' buyout.

Subsequently it was announced on 25 June 2007 that LBC along with its sister stations The Arrow, Heart and Galaxy network were to be sold for £170 million to Global Radio by Chrysalis Radio. [Emma Thelwell, [http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/06/25/bcnchrys125.xml Chrysalis sells three radio stations] , "Daily Telegraph", 26 June 2007]

References

External links

* [http://www.lbc.co.uk LBC Official Site]
* [http://www.lbcradiorocks.com/history-of-lbc-radio.html History of LBC]
* [http://www.mediauk.com/the_knowledge/i.muk/The_history_of_LBC Another history of LBC, including the original 1973 schedule]
* [http://www.guardian.co.uk/media/2002/dec/04/radio.broadcasting LBC - from 1973 to today] , "The Guardian", 4 December 2002
* [http://www.digitalspy.co.uk/forums/showthread.php?t=544360&page=18 Year-by-year ownership and management details]
*Tim Crook, [http://www.irdp.co.uk/lbchist.htm The History and Development of Independent Radio Journalism in Britain] , January 1998
*Brian Hayes, [http://www.guardian.co.uk/media/2003/oct/01/radio.broadcasting LBC: you could have been a contender] , "The Guardian", 1 October 2003
*John Plunkett, [http://www.guardian.co.uk/media/2003/oct/01/radio.commercialradio Stars reflect on 30 years of LBC] , "The Guardian", 1 October 2003
*Vincent Graff, [http://www.independent.co.uk/news/media/how-we-beat-the-bbc-583328.html How we beat the BBC] , "The Independent", 14 October 2003
*Audience figures for [http://www.mediauk.com/radio/rajar/125/lbc-97.3 LBC 97.3] and [http://www.mediauk.com/radio/rajar/109/lbc-news-1152 LBC News 1152] , 1999-2008