El Palacio de Hierro

Infobox_Company
company_name = El Palacio de Hierro
company_
company_type = Department store
company_slogan = Soy Totalmente Palacio
foundation = 1850 as "Las Fabricas de Francia", 1891 as "El Palacio de Hierro"
location = Mexico City, Mexico flagicon|Mexico
key_people = José María Blanco Alonso, (CEO)
industry = Retail
num_employees =
products = clothes, cosmetics, electronics, furniture
revenue =
net_income =
homepage = [http://www.elpalaciodehierro.com.mx/ www.elpalaciodehierro.com.mx]

El Palacio de Hierro ("El Palacio de Hierro S.A. de C.V.") (English: "The Iron Palace") is an upscale chain of department stores in Mexico.

History

In the 1850s, a clothing store opened in Mexico City called "Las Fabricas de Francia" ("The Factories of France") which was owned by Victor Gassier, a Frenchman. In 1860, Gassier teamed up with Alexander Reynaud, forming a business called Gassier & Reynaud.

In 1876, José Tron and José Leautaud bought in, forming the association "V. Gassier & Reynaud, Sucs. S. en C". In 1879 the business' formal name was changed to "J. Tron y Cía.". However, it continued to trade as "Las Fabricas de Francia". From here Tron and Leautaud's endeavor met with considerable success.

In 1879, they began planning to build a department store in Mexico City similar to famous upscale, and high class stores in Paris ("Le Bon Marché"), New York City ("Macy's"), London ("Harrods"), and Chicago ("Marshall Field's").

In 1888 they bought land to construct their new department store. Construction was to last until 1891.

Tron and Leautaud chose to build a five story building. It was, notably, the first building in Mexico City made of iron and steel. As the first such structure in Mexico, people who passed by often asked "What iron palace are they building?".

In 1891, when construction finished, Tron and Leautaud decided to rename the business "El Palacio de Hierro", taking advantage of the publicity they earned during the constructing.

Nowadays, El Palacio de Hierro is part of Grupo Bal a diversified conglomerate in Mexico with interests in insurance, mining and retail.

Today, Palacio has stores in Mexico City (10 stores, of which 2 are known as "Outlets"), Monterrey (1 store), and Puebla (1 store), one in Guadalajara (under construction) and they have land for two new stores in Santiago de Queretaro and Aguascalientes. Plans for a new Palacio store in Guatemala City are currently under planning and construction, making this the first Palacio outside Mexico.

Clothing Designers & Brands Carried

*Louis Vuitton
*Burberry
*Pineda Covalin
*Versace
*Moschino
*Jaeger le Coultre
*Cartier
*Montblanc
*Rolex
*Sean John
*Donna Karan
*Calvin Klein
*Valentino
*Yves Saint Laurent
*Chanel
*Ferragamo
*Holsten
*Pucci
*Etro
*Prada
*Kenzo
*Claiborne
*Fendi
*Armani
*Kenneth Cole
*Michael Kors
*Adolfo Dominguez
*Agatha Ruiz de la Prada
*Tom Ford
*Dolce & Gabbana
*BCBG
*Alexander Perkovich
*Oscar de la Renta
*Victoria´s Secret
*Nanette Lepore
*Manolo Blahnik
*Louboutin
*Hermés
*apple
*Rosa Clará
*DKNY Jeans
*Tag Heuer
*Christian Dior
*Escada
*Galliano
*ICE Iceberg
*Narciso Rodriguez
*Nancy Gonzales
*Alexander McQueen
*Stella McCartney
*Ralph Lauren
*Lacoste
*Tommy Hilfiger
*Gianfranco Ferré
*Anna Sui
*Paul Smith
*Dooney & Bourke
*among many others.

External links

* [http://www.elpalaciodehierro.com.mx Official Site]