Permira

Infobox_Company
company_name = Permira
company_type = Limited liability partnership
company_
foundation = 1985
location =
industry = Private Equity
products = Leveraged Buyout|, Growth capital assets = €22 billion [Capital raised since inception in 1984]
homepage = [http://www.permira.com/ www.permira.com]
num_employees = N/A

Permira is an international private equity firm based in the United Kingdom, headed by Damon Buffini. According to Permira, its name is Latin for "very surprising, very different" [cite web|author=Permira|title=About Us|work=Permira corporate website|publisher=Permira|url=http://www.permira.com/en/about/aboutus.html|accessdate=2007-02-26] .

The principal Permira entity is a United Kingdom limited liability partnership, Permira Advisers LLP. There are parallel entities in several European countries and in the United States. [cite web|author=Permira|title=Terms and conditions|work=Permira corporate website|publisher=Permira|url=http://www.permira.com/en/termsandconditions.html|accessdate=2008-09-24] .

Permira acts as adviser to the nineteen Permira Funds, which in total are worth approximately 22 billion euros. These funds have invested in over 180 transactions in 15 different countries, and date as far back as 1985 [ [http://www.permira.com/en/about/aboutus.html Permira (About Us) -- corporate website] ] . Permira's holdings include Jet Aviation, a Swiss-based business aviation company purchased in 2005, which was recently sold to General Dynamics (NYSE:GD). [ [http://www.thearticlewriter.com/JetAviation.htm Jet Aviation Sold to Permira Funds] ]

Investments

The firm has been associated with several notable establishments, including the Boots Group, HMV, and Intelsat:

* The Automobile Association
* Birds Eye - £1.15Bn, August 2006 [ [http://news.bbc.co.uk/1/hi/business/5292076.stm BBC news] ]
* Gala Group - including the Coral betting chain
* Travelodge UK - sold to Dubai International Capital, 2006
* Yellow Pages
* SBS Broadcasting Group
* Valentino Fashion Group - €3.2Bn
* ProSiebenSat.1 Media - shared company with Kohlberg Kravis Roberts
* DinoSol
* Provimi

References and footnotes

External links

* [http://www.permira.com/ Official site]
* [http://www.jetaviation.com Jet Aviation] -- subsidiary company.