- CFEQ-FM
Infobox Radio Station
name = CFEQ
airdate =2001
frequency = 107.1MHz (FM)
area =Winnipeg ,Manitoba
format =Christian
owner =Golden West Broadcasting
erp = 918 W
branding = "Ignite 107 FM"
slogan = "Hit Christian Music"
class =
webcast = [http://grackle.rainyday.mb.ca:8000/freq Listen Live!]
website = [http://www.ignite107.com Ignite 107 FM]CFEQ-FM, also known as IGNITE 107, is a
christian radio station based inWinnipeg, Manitoba . FREQ 107's play list feature approximately 5% local music. They broadcast at 918 watts. Formerly owned by local broadcaster Kesitah Inc.,Golden West Broadcasting received CRTC approval to acquire the station onJune 27 ,2008 . [ [http://crtc.gc.ca/archive/ENG/Decisions/2008/db2008-134.htm CRTC Decision 2008-134] .]History
FREQ 107 began as a Christian radio station. It slowly morphed to a modern alternative rock format in 2003. It maintained that it fulfilled its conditions of license for religious music by finding spiritual meaning in each mainstream song that it played. The reasons behind the flip seemed to be so the independent station could better compete with other larger stations in Winnipeg, including those owned by Corus, CHUM, Astral Media and Rogers. During the format change, FREQ 107 had planned to use billboards to create awareness of the station using the phrase "What the FREQ?", with the letters in F.R.E.Q. being added gradually over time. The billboard campaign started with a teaser billboard saying"What the F---?". It raised a lot of media attention. On the reveal part of the campaign the billboard stated "What the FREQ - another radio station".
On September 29, 2008 CFEQ-FM changed back into a Christian radio station under the new name of Ignite 107.
Logos
The FREQ 107 logo when they went back on the air July 16, 2001
References
External links
* [http://www.ignite107.com/ Ignite 107 FM]
* [http://www.freqarmy.com/ FREQ Army]
Wikimedia Foundation. 2010.
