- Brand Mercatus
Brand Mercatus is an international
brand ing agency with offices on fourcontinents . Founded inLondon in 1993 as "Morning Star Media", it changed to its present name in 2003. It employs brand directors, managers and consultants to work with brand owners and custodians to deliver branding solutions. The agency owns proprietary tools such as a brand DNA programme called the "Mercatus Brand Foundation System". It also has units that provide services ingraphic design ,advertising ,public relations ,publishing ,printing and media buying."Mercatus" is the
Latin word formarket ,trade ,business ,commerce or place of business, and is the root for English words such as market,marketing ,merchant ,merchandise andmercantile .In 2005, the agency was drawn into the media spotlight when a former
managing director ofKFC inMalaysia questioned the appointment of Brand Mercatus as KFC'spublic relations agent. Brand Mercatus had distributed apress release on behalf of KFC announcing the suspension of the director. The agency maintained that it was merely providing a news distribution service, and was not responsible for the content of the news release.References
* Norton, Jessica (May 2, 1994). "Branding agencies predict trends". "Brand Week", p. 18.
* Brand Mercatus (Aug. 20, 2001). "Brand Mercatus to expand operations to Asia". Press release.
* (Jan, 2003). [http://www.parvusgroup.com/news.htm Strategic partnership between PARVUS Group and Brand Mercatus.] Retrieved Mar. 26, 2006.
* Dow Jones (Jul. 13, 2005). [http://www.loogie.net/news/20050713/en0_malaysia.php/mh.html Malaysia's KFC head says won't quit!] Retrieved Mar. 26, 2006.
* Sidhu, BK (Jul. 13, 2005). [http://biz.thestar.com.my/news/story.asp?file=/2005/7/13/business/11472321&sec=business KFCH executive director rebuts Johari’s claims] . "The Star". Retrieved Mar. 26, 2006.External links
* [http://www.brandmercatus.com/ Official website]
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