airline = SilkAir
logo_size = 150
fleet_size = 13 (+2 orders)
destinations = 29
IATA = MI
ICAO = SLK
callsign = SILKAIR
parent = Singapore Airlines Limited
company_slogan = Where the world unwinds
founded = 1989 (as Tradewinds)
key_people = Chin Yau Seng (
Chief Executive Officer)
Singapore Changi Airport
lounge = SATS Premier Lounge
website = http://www.silkair.com
SilkAir (Singapore) Private Limited is an
airlinebased in Singapore. It is a wholly-owned subsidiary of Singapore Airlinesand operates scheduled passenger services from Singapore to 26 cities in Southeast Asia, South Asiaand China. As the regional wing of Singapore Airlines, it serves 29 out of 50 short-haul destinations in the Singapore Airlines Group network, and flew 1.56 million passengers in 2006. It made a profit of S$30 million, as turnover rose 20.4% to $415 million. [cite news | publisher = The Straits Times| date = 16 March 2007| title = SilkAir passenger numbers up 25% ]
The airline had its roots as a regional air-charter company in the form of Tradewinds Charters, formed in 1976, and using planes predominantly leased from parent company Singapore Airlines serving leisure destinations. Scheduled services were introduced as Tradewinds Airlines on
21 February, 1989, when it leased McDonnell Douglas MD-87airplanes for services to six destinations, namely Bandar Seri Begawan, Pattaya, Phuket, Hat Yai and Kuantanfrom Singapore's Changi Airport and Tiomanfrom Singapore's Seletar Airport. As the carrier matured, regional business destinations such as Jakarta, Phnom Penhand Yangonwere added to its network, thereby broadening the airline's appeal beyond the holiday-maker to include the business traveller.
A major marketing overhaul was started in 1991, culminating on
1 April, 1992, by giving the airline its present name and logo as a new corporate identity [ [http://www.silkair.com/mbe/en_UK/content/corporate/heritage.jsp SilkAir website - New corporate identity] ] . The re-branded airline utilised up to six of the new Boeing 737-300s introduced just a year earlier. The mid-1990s saw two Airbus A310-200 aircraft in use and the expansion of services to Indiaas well as mainland China. It was the first Asian carrier to offer handheld portable video-on-demand (VOD) in-flight entertainment in the form of the "DigEplayer" 5500, available on flights to selected countries. [ [http://www.silkair.com/mbe/en_UK/content/experience/inflightentertainment.jsp?JSESSIONID=HybCFnTmrV30KdjPNyY2LChw02GJyvRgDn5bysL8Tt5ZQkLZ4mFQ!875077365!NONE SilkAir: SilkAir Experience - Inflight Entertainment ] ]
Incident & accident
19 December, 1997, SilkAir Flight 185, operated by a Boeing 737-300 and piloted by Captain Tsu Way Ming, plunged into the Musi River in Sumatraduring a routine flight from Jakartato Singapore, killing all 104 people on board. The Indonesian NTSC ruled that the cause of the accident could not be determined, while the United States NTSB concluded that the incident was "consistent with ... intentional pilot action". There was however no conclusive evidence to support suicidal motives, and a subsequent court case concluded that the crash was caused by a defective servo valve in the plane's rudderresulting in a rudder hard-over. Lawsuits and counter-suits filed by Boeing and Singapore Airlines against each other over the rudder issue was eventually withdrawn by both parties.
SilkAir began operations with leased
McDonnell Douglas MD-87aircraft in 1989, before investing in its own fleet of six Boeing 737-300s, the first of which began operations in 1991. It operated two Airbus A310-200s for a brief period from 1993 to 1995 before they were transferred to Singapore Airlines, and two Fokker F70from 1995 to 2000. It began replacing its Boeing fleet with Airbus aircraft when the first Airbus A320-200 arrived in 1998, and retired all Boeing aircraft a year later. [ [http://www.airfleets.net/flottecie/Silkair.htm Historic Fleets of SilkAir] ]
Today, the SilkAir fleet, with an average of 5.5 years in operation, consists of the following aircraft [ [http://www.silkair.com/mbe/en_UK/content/corporate/fleet.jsp SilkAir fleet] ] :
20 December, 2006, SilkAir signed an agreement to purchase 11 Airbus A320-200 aircraft with nine more on option. These aircraft will be delivered between 2009-2012 [ [http://www.silkair.com/mbe/en_UK/content/corporate/newsflash/NF1001_20122006.jsp SilkAir website - Airbus orders] ] .
There are only two classes of cabins available on all SilkAir flights - business class and economy class.
Business classcabins are available on all SilkAir flights. The business-class cabins offer a seat pitch of between 39 to 40 inches and legroom of 19.3 inches.
economy classcabins on SilkAir have a seat pitch of 32 inches and legroom of 11 inches.
Orientaland Western menus which emphasise on flavours of the region. Local delights such as Hainanese chicken rice, laksa, mee siamand mee rebusare available on selected flights.
SilkAir offers its passengers a handheld device called the "DigEplayer" as in-flight entertainment. Interested passengers travelling in economy class on selected flights may rent the DigEplayer on board for a fee of
S$15 per person. DigEplayers are complimentary for business-class passengers flying on selected routes. [" [http://www.silkair.com/mbe/en_UK/content/experience/inflightentertainment.jsp?JSESSIONID=HzcGp2Psj5WqrZVynKkTQvcLpncR3x69WWs8rvV6yKCJkWRPNt2x!2010088812!875077365 Inflight Entertainment] ," "SilkAir"]
* [http://www.silkair.com SilkAir Website]
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