List of McDonald's trademarks

McDonald's, like any multinational corporation or high profile company, is protective of their trademarks. The restaurant chain and its affiliates have an extensive collection of trademarks. Unless otherwise noted, these trademarks are owned by McDonald's Corporation, the American head company, and used in English speaking countries. [cite web |url=http://www.mcdonalds.com/terms.html |title=McDonald's Internet Site Terms and Conditions |author=McDonald's publication |publisher=McDonald's Corporation |date=2005-2006 |accessdate=2007-10-26]

Main trademark

McDonald's own name is most valued assetFact|date=August 2008, as such it is highly-protected.Fact|date=August 2008
* McDonald's

General trademarks, including slogans

"This list does not contain all of McDonald's slogans, just the select few it retains the active trademarks on."
* Did Somebody Say (for the slogan, "Did Somebody Say McDonald's?")
* Double double cheese cheese burger burger please please
* Extra Value Meal
* Golden Arches
* Good Jobs For Good People
* Good Time Great Taste
* Great Breaks
* Hamburger University
* Have You Had Your Break Today?
* It's a good time for the great taste of McDonald's
* Hey, It Could Happen!
* Mac Attack
* Mac Tonight
* Made For You
* McDonaldland
* McDonald's All Star Racing Team
* McWorld
* Super Size
* The House That Love Built
* There's more in the middle of an Egg McMuffin than an egg in the middle of a muffin
* Onights Dinner
* twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun
* We Love To See You Smile
* What's On Your Plate
* When the US Wins You Win
* World Famous Fries
* You Deserve A Break Today

Names of specific menu items

* Big Mac
* Big Xtra!
* Chicken McGrill
* Chicken McNuggets
* Egg McMuffin
* Filet-O-Fish
* Happy Meal
* McChicken
* McGrilled Chicken
* McNuggets
* Quarter Pounder
* Sausage McMuffin

Visual symbols of the company

"See also Charitable trademarks, including related visual symbols. The restaurant chain still maintains the trademark on the Speedee Logo, its first symbol, although the character was replaced by the Golden Arches altogether in 1961."
* Birdie, the Early Bird and Design
* French Fry Box Design
* Golden Arches Logo
* Grimace and Design
* Hamburglar and Design
* Happy Meal Box Design
* Mac Tonight Design
* McDonald's Building Design
* McDonald's Racing Team Design
* Ronald McDonald and Design
* Speedee Logo
* Mayor McCheese (Mayor of McDonald Land)
* Fry-Guys

Charitable trademarks, including related visual symbols

* RMHC
* Ronald McDonald House
* Ronald McDonald House Design
* Ronald McDonald House Charities
* Ronald McDonald House Charities Logo

External links

* [http://www.mcdonalds.com McDonald's]

ee also

* McDonald's
* McDonald's advertising
* McDonald's products

Other related QSR articles
* Fast food advertising
* Burger King advertising

References