Infobox Beverage

type=Premium tequila
manufacturer= The Patrón Spirits Company
origin= Mexico
introduced= 1989
proof= 80
variants=Añejo, Burdeos, Citrónge, Gran Platinum, Reposado, Silver

Patrón is a brand of tequila produced in Mexico and imported into the United States solely by The Patrón Spirits Company, based in Las Vegas, Nevada. John McDonnell, the Patrón Spirits Co. COO, explains, "Patrón is a luxury product—every bottle is hand-blown, cork-finished, and individually numbered."

Patrón is the country's fastest-growing tequila . [Hinckley, David. "Tequila Ads Pulled for Patrón-izing Sex." "New York Daily News". 5 April 2007: 43.] It is made entirely from agave which gives it a smoother taste. Marc N. Scheinman, a marketing professor at Pace University, says " [Patrón] positioned themselves to be the BMW of tequila." [Palmeri, Christopher. "The Barroom Brawl Over Patrón." "Business Week". 17 September 2007: 72.]

Patrón bottles five different varieties of tequila, marketed as "Gran Patrón" (a high priced silver tequila and añejo version), "Patrón Silver", "Patrón Añejo", and "Patrón Reposado". The company also markets a tequila-coffee blend known as "Patrón XO Cafe" made by Tequilas del Señor and a triple sec known as "Patrón Citrónge". Patrón has introduced a new high-end ultra premium tequila known as "Gran Patrón Burdeos Añejo"; which is currently only available at certain high-end restaurants and establishments. ["Luxury Tequila Signals Export Drive for Patrón: Patrón has high hopes for New Premium Tequila Gran Patrón Burdeos - Brands to Watch." "Duty Free News International." 15 March 2007: S22.]

Patrón advertises in several popular magazines in the United States including "Rolling Stone", "Fortune", "Black Enterprise", "Sports Illustrated", "Playboy", "Wine Spectator", "Vogue (magazine)", and "Texas Monthly". This is an effort to reach their major target audience of male spirits consumers, aged 21–44, with an annual income above $40,000. [Levere, Jane L. "Finding 'Perfection' in a Bottle." "The New York Times." 24 July 2006.]

Patrón has become synonymous to an icon of wealth in the hip-hop culture. It has been referred to in countless hip-hop and R&B hits. Hip-Hop/R&B artist T-Pain mentions it heavily in his song, "Silver & Gold". Rapper T.I. has also mentioned the spirit in his two new singles, "Swing Ya Rag" and "Whatever You Like" from his new album "Paper Trail", and Lil Wayne mentions it in his appearance on Chris Brown's "Gimme That Remix. Young Joc also had a song patron. Usher's "Make Love (in this Club)" also references Patrón.


The company was formed in 1989 by John Paul DeJoria, a co-founder of John Paul Mitchell Systems, Clint Eastwood and Martin Crowley.


External links

* [ The Patrón Spirits Company]
* [ Simply Perfect]
* [ Boozebasher review of Patrón Silver]
* [ Company Mission]
* [ Patron breaks into Eastern Europe]

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Look at other dictionaries:

  • patron — patron, onne 1. (pa tron, tro n ) s. m. et f. 1°   Terme d antiquité. Chez les Romains, le maître à l égard de l affranchi, le protecteur à l égard du client. •   Sous les noms séduisants de patrons et de pères Ils [les patriciens de Rome]… …   Dictionnaire de la Langue Française d'Émile Littré

  • patron — PATRON, [patr]one. s. Protecteur. En parlant des Saints, il se dit du Saint dont on porte le nom, & de celuy sous l invocation duquel une Eglise est dédiée, ou qu on reclame comme Protecteur d un Païs, d une ville. Saint Jean est son Patron, est… …   Dictionnaire de l'Académie française

  • Patron —     Patron and Patronage     † Catholic Encyclopedia ► Patron and Patronage     I. By the right of patronage (ius patronatus) is understood a determinate sum of rights and obligations entailed upon a definite person, the patron, especially in… …   Catholic encyclopedia

  • Patrón — Saltar a navegación, búsqueda El término patrón puede referirse a: un patrón de medida es un objeto o substancia que se emplea como muestra para medir alguna magnitud o para replicarla. el patrón oro y el patrón plata, el respaldo monetario de… …   Wikipedia Español

  • patrón — patrón, na sustantivo masculino,f. 1. Área: religión Santo o advocación de la Virgen o de Jesucristo a los que se dedica una iglesia o se elige como protector de un lugar o de un grupo de personas: La Virgen del Pilar es la patrona de la… …   Diccionario Salamanca de la Lengua Española

  • Patron — Pa tron, n. [F., fr. L. patronus, fr. pater a father. See {Paternal}, and cf. {Patroon}, {Padrone}, {Pattern}.] 1. One who protects, supports, or countenances; a defender. Patron of my life and liberty. Shak. The patron of true holiness. Spenser …   The Collaborative International Dictionary of English

  • Patron — Sm Schutzherr , besonders Schutzpatron Schutzheiliger erw. fremd. Erkennbar fremd (12. Jh.), mhd. patrōn(e) Schutzherr Entlehnung. Entlehnt aus l. patrōnus Schutzherr , auch Verteidiger vor Gericht , zu l. pater Vater . Das Patronat ist im 18. Jh …   Etymologisches Wörterbuch der deutschen sprache

  • patrón — na 1. Los sustantivos patrón y patrono, cuyo femenino es patrona, proceden del mismo étimo latino y comparten la mayoría de las acepciones referidas a persona, a saber, ‘protector de una colectividad’: «Se rendirá homenaje a san Judas Tadeo,… …   Diccionario panhispánico de dudas

  • patron — (patrón [patrón] < Latinpatrónum patron; defender )    1) Bentley: 1859. The owner of a ranch or large estate, similar to an hacendado. Also, by extension, a captain or boss.    2) A patron saint. The DRAE gives several definitions for patrón …   Vocabulario Vaquero

  • patron — I {{/stl 13}}{{stl 8}}rz. mos I, Mc. patronnie; lm M. owie || i {{/stl 8}}{{stl 20}} {{/stl 20}}{{stl 12}}1. {{/stl 12}}{{stl 7}} osoba lub instytucja pełniąca funkcję opiekuna; protektor : {{/stl 7}}{{stl 10}}Być patronem czyjegoś… …   Langenscheidt Polski wyjaśnień

  • patrón — patrón, na (Del lat. patrōnus). 1. m. y f. Defensor, protector. 2. Que tiene cargo de patronato. 3. Santo titular de una iglesia. 4. Protector escogido por un pueblo o congregación, ya sea un santo, ya la Virgen o Jesucristo en alguna de sus… …   Diccionario de la lengua española

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