WRRD

Infobox Radio Station
name = WRRD


airdate =
frequency = 1510 (kHz)
city = Waukesha, Wisconsin
area = Milwaukee, Wisconsin
format = Spanish language sports talk (ESPN Deportes Radio)
owner = Good Karma Broadcasting, LLC
power = 23,000 watts (daytime)
20,000 watts (critical hours)
class = B
repeater =
callsign_meaning = WoRRD (from 540's former ownership and format)
branding =
website = [http://www.540espn.com/ 540ESPN.com]
[http://espndeportes.espn.go.com/radio/network?id=deprad ESPN Deportes]

WRRD (AM 1510) is a radio station licensed to Waukesha and serving the Milwaukee area. The station currently airs a Spanish language sports talk format from ESPN Deportes Radio, as of May 5, 2008. [ [http://www.jsonline.com/story/index.aspx?id=745195 JS Online: Spanish-only on AM-1510 ] ] .

The station is currently run by Beaver Dam-based Good Karma Broadcasting, LLC, and owned by Craig Karmazin, son of radio executive and current Sirius Satellite Radio CEO Mel Karmazin.

The 1510 AM frequency was the original home of the WAUK call sign until February 12, 2008. They had been a sports talk station since the early 1990s and the previous home of ESPN Radio. The station is limited to operating between sunrise and sunset. As a result, the station leased time from WMCS to carry the full ESPN Radio schedule between 6:00pm and 6:00am.

That arrangement ended after Good Karma Broadcasting moved the WAUK sports format to its new, full-time frequency of 540 kHz, the former home of Salem Broadcasting religious outlet WRRD. The WRRD calls then migrated to the 1510 kHz frequency.

References

External links

* [http://www.espnmilwaukee.com/ ESPN Milwaukee]
* [http://espndeportes.espn.go.com/radio/network?id=deprad ESPN Deportes Radio]
* [http://www.onmilwaukee.com/buzz/articles/milwradio.html Milwaukee radio: a retrospective]
*amq|WRRD
*aml|WRRD