I Bruise Easily

I Bruise Easily

Infobox Single
Name = I Bruise Easily


Artist = Natasha Bedingfield
from Album = Unwritten
B-side = "Ain't Nobody"
"You Look Good On Me"
Released = 4 April 2005 (UK)
30 May 2005
Format = CD single, digital download
Recorded =
Genre = Pop, Blue-eyed soul
Length = 4:13
Label = BMG/Phonogenic
Writer = Natasha Bedingfield, Andrew Frampton, Wayne Wilkins, Paul Herman
Producer = Frampton, Wilkins
Certification =
Misc = Extra album cover
Upper caption = Alternate cover
Type = Promo Single


Lower caption = Promo Single
Last single = "Unwritten"
(2004)
This single = "I Bruise Easily"
(2005)
Next single = "I Wanna Have Your Babies"
(2007)"I Bruise Easily" is a pop song written by Natasha Bedingfield, Andrew Frampton, Wayne Wilkins and Paul Herman for Bedingfield's debut album "Unwritten" (2004). In the song, Bedingfield describes how relationships affect people, even when they have come to an end. The track was released as the album's fourth single in 2005 to positive reviews from music critics. While "I Bruise Easily" failed to match the success of its predecessor "Unwritten", it reached the top twenty in Ireland and the United Kingdom.

Background and writing

Bedingfield began recording her debut album in mid-2003, following the signing of a recording contract with Sony BMG earlier that year. [ [http://www.vh1.com/artists/az/bedingfield_natasha/bio.jhtml Artist Biography] . VH1. Retrieved 3 May 2007.] While collaborating with Andrew Frampton, Wayne Wilkins and Paul Hermam in London, England, they composed "I Bruise Easily", which was inspired by a relationship Bedingfield had recently ended.Jay S. Jacobs. [http://www.popentertainment.com/bedingfield.htm "Where Her Book Begins"] . popentertainment.com. Retrieved 26 May 2007.] While recording she had found it easier to compose songs that were melancholic rather than songs that were upbeat. According to Bedingfield, the song is actually a love song because "it's talking about vulnerability and the fact that the more you love someone, the more you have to open your heart" which means that "you could get hurt".

The international CD single featured two B-sides. The track "Ain't Nobody", featuring guest vocals by Bedingfield's brother Daniel and recorded live at the BRIT Awards, is a cover version of the Chaka Khan and Rufus 1983 single. The song "You Look Good On Me" is an original Bedingfield composition.

Critical reception

The song was generally well-received by contemporary pop music critics. Johnny Loftus of Allmusic called the song "epically romantic" and a "standout" from "Unwritten". [Johnny Loftus. [http://www.allmusic.com/cg/amg.dll?p=amg&sql=10:9gqpg4sxtv1z "Unwritten" Album Review] . Allmusic. Retrieved 29 April 2007.] PopMatters stated that the song was a "worthy slow-burner highlighted by Natasha's soul-baring lyrics", [ [http://www.popmatters.com/music/reviews/b/bedingfieldnatasha-unwritten.shtml "Unwritten" Album Review] . PopMatters. 15 September 2005. Retrieved 30 April 2007.] and RTE Entertainment commented that the "soulful ballad" was "both impressive and broadranging." [ [http://www.rte.ie/pda/entertainment/2004/0921/1022552.html "Unwritten" Album Review] . Radio Telefís Éireann. 21 September 2004. Retrieved 30 April 2007.] Andy Gill of "The Independent" gave it a very strong review, stating that the song contained some of the album's strongest lyrics that "deals sharply with the difficulties of finding Mr Right". [Andy Gill. [http://findarticles.com/p/articles/mi_qn4158/is_20040903/ai_n12807299 "Unwritten" Album Review] . "The Independent". 3 September 2004. Retrieved 30 April 2007.]

Music video

The music video was directed by Matthew Rolston and premiered on 28 February 2005. [http://www.mvdbase.com/video.php?id=35913 Music Video Information] . mvdbase.com. Retrieved 29 April 2007.] The video begins with Bedingfield entering an elevator dressed as a geisha. She then exits the elevator and wanders down a long hall looking for her hotel room. Sitting in front of a mirror, Bedingfield slowly removes her wig and makeup, revealing the pain she had been hiding. Scenes of Bedingfield singing on her bed and in a dark room are intercut throughout the video.

Bedingfield dressed as a geisha in the music video to represent how the feelings of pain and sadness are often not shown to others when a relationship ends. Out in public Bedingfield's character covers her feelings up with makeup, but alone she removes it, exposing how she truly feels inside. The complete version of "I Bruise Easily" featured in the music video has been released commercially through CD singles and digital downloads.

Chart performance

"I Bruise Easily" was released as the fourth major single-release from "Unwritten". Because it was released as the fourth single, success was very limited since many consumers had already purchased the album, which at the time had been certified triple platinum in the United Kingdom. [ [http://www.bpi.co.uk/platinum/platinumright.asp?rq=search_plat&r_id=32046 British Certified Awards] . The BPI. Retrieved 29 April 2007.] It debuted on the UK Singles Chart on 11 April 2005 at number twelve. [ [http://www.musicsquare.net/charts/uk_singles_top_75/2005/15 UK Singles Chart (April 11, 2005)] . Music Square. Retrieved 29 April 2007.] It peaked at number twelve and remained on the chart for a total of seven weeks. [http://www.musicsquare.net/charts/song/2044 World Chart Positions] . Music Square. Retrieved 29 April 2007.]

"I Bruise Easily" failed to make an impact in Europe. It peaked outside the top forty in Austria, Germany and Switzerland. In South Africa, the song peaked at number one on 13 August 2005 and remained on the singles chart for fourteen weeks. [http://www.mariah-charts.com/chartdata/PNatashaBedingfield.htm Chart Data] . mariah-charts.com. Retrieved 27 May 2007.] The song proved popular on radio stations worldwide, reaching number six on the World Chart Show airplay chart.

Formats and track listings

These are the formats and track listings of major single releases of "I Bruise Easily".

UK CD single
(82876681532; Released 4 April 2005)

# "I Bruise Easily" (Single version)
# "Ain't Nobody featuring Daniel Bedingfield
# "You Look Good On Me"
# "I Bruise Easily" music video

International Maxi CD single
(Released 30 May 2005)

# "I Bruise Easily" (Single version)
# "Ain't Nobody featuring Daniel Bedingfield
# "You Look Good On Me"
# "I Bruise Easily" (Album version)
# "I Bruise Easily" music video

This was the first Bedingfield single to be released on only one CD format in the United Kingdom

Charts

Bruised Water

Notes

External links

* [http://www.natashabedingfield.com/ natashabedingfield.com] — official website


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