Marketing Research Association

Marketing Research Association
Marketing Research Association
MRA Logo
Abbreviation MRA
Formation 1957
Headquarters Glastonbury, Connecticut
Location United States
Region served Worldwide
Membership 3,000
Official languages English
Main organ Volunteer Board of Directors
Website http://www.marketingresearch.org

Founded in 1957, the Marketing Research Association, Inc. is one of the largest trade associations of market research and polling professionals. MRA has more than 3,000 members worldwide, representing all segments of the research industry. MRA advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global market and opinion research profession.

MRA activities

MRA is in the information business, providing members with information through:

  • Educational Programs: Webinars, Education-on-Demand, and a comprehensive Research Library
  • Training
  • Networking Opportunities
  • Publications: Alert! magazine (monthly) and bi-weekly e-newsletter eNews
  • Conferences: MRA's Annual Conference and MRA's First Outlook Conference [1]

MRA publishes the annual Blue Book Research Services Directory,[2] which is used extensively by market research and opinion polling firms.

The Blue Book is the market research industry’s most comprehensive and easy-to-use reference guide, listing thousands of experienced professionals in marketing research and related fields. The Blue Book comes out annually in February, so the information it contains is always current.

MRA also offers researchers the Professional Research Certification (PRC). [3] PRC was developed as a powerful tool for researchers of all levels of work experience and education. Researchers who earn the prestigious PRC designation have established an objective measure of their knowledge and proficiency. Additionally, professionals with PRC are expected to increase consumer understanding of research and foster exceptional professional standards in the market research industry.

Notes

  1. ^ Marketing Research Association - Education and Events : Conferences
  2. ^ The Blue Book - Research Services Directory
  3. ^ Professional Researcher Certification

External links


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