If This Is Love

Infobox Single
Name = If This Is Love
Artist = The Saturdays


from Album = Chasing Lights
B-side = "What Am I Gonna Do?"
Released = 27 July 2008 (Digital Release)
28 July 2008 (Physical Release)
Genre = Dance-pop, Electropop
Length = 3:23 (Video Version)
2:58 (Radio Edit)
Label = Polydor
Writer = Joe Belmaati, Mich Hansen, Vince Clarke, Alison Moyet, John Reid, Remee, Ina Wroldsen
Producer =
Last single =
This single = "If This Is Love"
(2008)
Next single = "Up"
(2008)

"If This Is Love" is the debut single by pop band The Saturdays. It was released on 28 July 2008. The single uses a sample from the Yazoo track "Situation" as the backing rhythm, but it has been tuned down to A, rather than the original's C#. The single was B Listed on Radio 1's playlist. [ [http://www.bbc.co.uk/radio1/playlist/ BBC - Radio 1 - Playlist ] ]

Promotion

The Saturdays have been promoting the single throughtout Girls Aloud's Tangled Up Tour as well as radio and magazine interviews. They have also made a number of television appearances on the Nokia Green Room [http://www.youtube.com/watch?v=Q0dvKaQ8Jhc YouTube - The Saturdays - If This Is Love (Live at Nokia Green Room) ] ] , GMTV [http://www.thesaturdays.co.uk/news.php?id=21 The Saturdays - News, The Saturdays are on TV! ] ] , Loose Women, Nickelodeon [ [http://www.youtube.com/watch?v=Ak1oRIpCpYM YouTube - The Saturdays - If This Is Love (Nick - 31st July 2008) ] ] and Big Brother's Little Brother [ [http://www.youtube.com/watch?v=m5Qk6pxGJak YouTube - The Saturdays Interview on BBLB ] ] .

In a recent interview for PopSugar Magazine, the group stated that they intend to release 2 singles before the release of the album. They also said they will be releasing a third single before the end of the year, which had sparked rumours that they would release this year's Children In Need Charity single. [http://uk.popsugar.com/1787422] The band have recently stated that they will not be doing Children In Need.

Music Video

The video premièred online on MSN UK on 16 June 2008. The music video on the Polydor account on Youtube has been viewed over 820,000 times. [http://www.youtube.com/watch?v=gbC3CqyYMtI YouTube - The Saturdays - If This Is Love ] ]

The video was shot at the end of May 2008 and involves the girls first getting their hair and make-up done. Then they are seen performing on a colourful and modern set within a shop window, with a crowd jumping and cheering.

Formats And Tracklistings

UK CD Single [ [http://www.thesaturdays.co.uk/discography.php The Saturdays - Discography ] ]
#"If This Is Love" (Radio Edit) 2:58
#"What Am I Gonna Do?" 3:16

7digital Digital Single #1 [ [http://www.7digital.com/artists/the-saturdays/if-this-is-love-1/ The Saturdays - If This is Love Downloads - 7digital ] ]
#"If This Is Love" 3:28
#"What Am I Gonna Do?" 3:16

7digital Digital Single #2 [http://www.7digital.com/artists/the-saturdays/if-this-is-love/ The Saturdays Downloads - 7digital ] ]
#"If This Is Love" (Extended Version) 3:54
#"If This Is Love" (Radio Edit) 2:58

iTunes Exclusive

#"If This Is Love" (Moto Blanco Dub) (7:42)

Promo CD
#Moto Blanco Club Mix (7:43)
#Moto Blanco Dub (7:42)
#Moto Blanco Radio Edit (3:38)
#Radio Edit (2:58)

Charts

On 3rd August 2008, the single debuted at #8 on the UK Singles Chart, a week after it's release. 'If This Is Love' has sold over 50,000 copies in the UK so far.

Chart Run:

8 > 13 > 19 > 25 > 36 > 47 > 61 > 77 > 98 > 90 >TBA

Versions

#Video Version (3:23)
#Radio Edit (2:58)
#Performance Version (2:40)
#Extended Version (3:54)

References

Navbox Musical artist
name = The Saturdays
title =The Saturdays
background = group_or_band
above =Una Healy·wrap

Mollie King·wrap

Frankie Sandford·wrap

Vanessa White·wrap

Rochelle Wiseman

group1 = Studio albums
list1 =nowrap begin"Chasing Lights"nowrap end

group2 = Singles
list2 =nowrap begin"If This Is Love"·w "Up"nowrap end

group3 = Related topics
list3 =nowrap beginFascination Records·w Tangled Up Tournowrap end