AQH Share

AQH Share

AQH Share is a statistic that measures broadcast radio listenership. Arbitron compiles AQH figures and sells them to its customers, chiefly companies involved in commercial broadcasting.

Definition

AQH is an abbreviation for Average Quarter-Hour Persons (AQH Persons), defined by Arbitron as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

Share is the percentage of those listening to radio in an Arbitron "market" (typically a metropolitan area) who are listening to a particular radio station.

Thus, AQH Share for a given station is mathematically expressed as " [AQH Persons listening to station / AQH Persons listening to all market radio stations] * 100".

Usage

AQH Share is most often used in conjunction with TSL (Time Spent Listening) to measure listenership in a market. While AQH measures the average number of listeners to the station, TSL tracks the length of time listeners are tuned continuously to the station.

External links

* [http://www.arbitron.com/home/ratings.htm Arbitron Ratings]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • KIRO (AM) — Infobox Radio station name = KIRO city = Seattle, Washington area = Greater Puget Sound area, Washington branding = News Talk 97.3 KIRO ( KIRO pronounced as a word, rhyming with Cairo ) slogan = Seattle s Number 1 Station for Breaking news,… …   Wikipedia

  • KOMO (AM) — Infobox Radio station name = KOMO city = Seattle, Washington area = Seattle Metropolitan Area branding = KOMO 1000 Newsradio slogan = The Northwest s News, Traffic and Weather Station frequency = 1000 (kHz) translator = repeater = airdate = 1926… …   Wikipedia

  • KUBE — Infobox Radio Station name = KUBE area = Seattle/Tacoma branding = KUBE 93 slogan = The #1 Hit Music Station airdate = 1964 frequency = 93.3 (MHz) HD Radio format = Rhythmic Contemporary Hit Radio erp = 98,000 watts haat = 387 meters class = C… …   Wikipedia

  • KRWM — Infobox Radio station name = KRWM city = Bremerton, Washington area = Seattle metropolitan area branding = Warm 106.9 slogan = airdate = 1964 frequency = 106.9 MHz HD Radio 106.9 HD 2 for simulcast of KIXI AM in Stereo format = Adult Contemporary …   Wikipedia

  • KYDL — Infobox Radio Station city = Hot Springs National Park, Arkansas name = KYDL branding = Star 96 slogan = Today s Best Music Your All Time Favorites airdate = June 18, 1965 frequency = 96.7 (MHz) format = Adult Contemporary erp = 940 watts class …   Wikipedia

  • KZNG — Infobox Radio station name = KZNG AM city = Hot Springs National Park, Arkansas branding = News Talk 1340 KZNG slogan = Hot Springs News Talk Authority frequency = 1340 kHz AM format = News/Talk power = 1,000 Watts class = C affiliations = ABC… …   Wikipedia

  • KLXQ — Infobox Radio Station city = Mountain Pine, Arkansas area = Hot Springs, Arkansas name = KLXQ branding = 101.9 The Rocket slogan = Hot Springs Home For Classic Rock frequency = 101.9 (MHz) format = Classic rock erp = 3,100 watts haat = 124 meters …   Wikipedia

  • KIXI — Infobox Radio station name = KIXI city = Mercer Island / Seattle, Washington area = Seattle metropolitan area branding = AM 880 slogan = airdate = 1947 frequency = 880 kHz format = Adult Standards power = 50,000 Watts (day) 10,000 Watts (night)… …   Wikipedia

  • Sirius Satellite Radio — Infobox Company company name = Sirius Satellite Radio company company type = Division of Sirius XM Radio company slogan = The Best Radio on Radio foundation = May 17, 1990 (as Satellite CD Radio, Inc.) location = New York City, New York, United… …   Wikipedia

  • Ratings (broadcast) — Radio, cable and broadcast television programming measure their performance via ratings.Mechanisms for Calculating Ratings (United States)There are two companies that gather ratings for broadcast programming in the United States: * Arbitron The… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”