Hidden City Games

Hidden City Games

Hidden City Games was founded in 2004 by Peter Adkison and Jesper Myrfors. The company, started in Seattle, Washington was originally founded for the sole purpose of publishing Clout Fantasy a game invented by Jesper Myrfors.

Hidden City Games primary effort now is Bella Sara, a TCG for girls 6 to 12 years old, featuring fantasy horses and inspirational messages. Each card has a unique code which when entered in the website at www.bellasara.com unlocks that horse online, to be taken care of like a virtual pet.

November 2006 Hidden City Games secured $15 million in venture funding from Rustic Canyon Partners and Trinity Ventures, intended to significantly grow the online portion of the business, developing www.bellasara.com into a leading internet destination for girls 6 to 12.

=Products=
*Clout Fantasy (released Fall 2005)
**Defendeers of the Undersea (Spring 2006)
**Redbeard's Revenge (August 2006)
**Clout Marvel Heroes (never released)

*Bella Sara (a horse themed game for girls ages 5 - 13) www.bellasara.com
**Series 1 - 55 cards + 9 foil cards, silver background
**Series 2 - 97 cards + 27 foil cards, gold background
**Northern Lights - 55 cards + 17 foil cards & 4 Gen Con 2007 cards, pale blue background
**Ancient Lights - 55 cards + 17 foil cards & 5 special cards, pink background
**Native Lights - 55 cards + 17 foil cards & 4 special cards, lavender background.
**Magical Friends - 120 new cards: 74 regular horse cards (each with a unique magical friend), 34 extra-rare “shiny” horse cards and **12 new Friend cards, lavender background
**Baby Bella - Releasing early October '08 more information at www.Bellasara.comabybella )

=Sources=articles:

* [http://www.hiddencitygames.com/press_releases.php?id=20 "Announcement of license to produce Bella Sara"] Hidden City website

* [http://www.hiddencitygames.com/press_releases.php?id=19 "Announcement of Marvel License signing"] Hidden City website

* [http://seattletimes.nwsource.com/html/businesstechnology/2002975610_hiddencity05.html "Wizards" conjuring up old magic: making games] Seattle Times Business Section May 6, 2006

* [http://www.hiddencitygames.com/ Hidden City website]

* [http://www.hiddencitygames.com/news_article-102707b.html "Hidden City Games Closes $15 Million Round from Rustic Canyon Partners and Trinity Ventures"] Hidden City website

* [http://www.nytimes.com/2007/11/12/business/12bella.html "With Ponies, Unicorns and Secret Codes, an Effort to Unleash a Craze for Girls"] New York Times Business Section November 12, 2006


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