Too Little Too Late

Infobox Single
Name = Too Little Too Late


Artist = JoJo
Album = The High Road
B-side =
Released = August 15, 2006 (North America)
January 15, 2007 (UK, Ireland)
Format = CD single, digital download
Recorded = Cryptic Studios
(Los Angeles, California)
Sony Music Studios
(New York City, New York)
Genre = Pop, R&B
Length = 3:41
Label = Blackground, Universal
Writer = Billy Steinberg, Josh Alexander, Ruth-Anne Cunningham
Producer = Josh Alexander, Vincent Herbert, Billy Steinberg
Certification = Platinum (RIAA) [ [http://www.billboard.com/bbcom/ask_bb/article_display.jsp?vnu_content_id=1003556553 AskBillboard March 09, 2007] ]
Gold (ARIA) [http://aria.com.au/pages/httpwww.aria.com.aupagesARIACharts-Accreditations-2007Singles.htm]
Last single = "Not That Kinda Girl"
(2005)
This single = "Too Little Too Late"
(2006)
Next single = "How to Touch a Girl"
(2006)
Misc = Extra album cover 2
Upper caption = Alternate cover
Type = single


Lower caption = European cover Audiosample
Upper caption = Audio sample
Name = Too Little Too Late
Audio file = 03TooLittleTooLate-Preview.ogg

"Too Little Too Late" is a pop–R&B song written by Billy Steinberg, Josh Alexander, and Ruth-Anne Cunningham for JoJo's second studio album "The High Road" (2006). It was co-produced by Josh Alexander, Vincent Herbert, and Billy Steinberg. "Too Little Too Late" was released as the album's first single in North America on August 15, 2006 and in the UK on January 15, 2007. [ [http://www.chartsingles.net/release-schedule/singles chartsingles.net - Single Schedule] ] "Too Little Too Late" broke the record for the biggest jump into the top three on the "Billboard" Hot 100 chart, going from number sixty-six to number three in one week. This record was previously held by Mariah Carey with her 2001 single "Loverboy" which went from number sixty to number two. However the record was broken on April 7, 2007 by Beyoncé and Shakira's "Beautiful Liar" which jumped from ninety-four to number three.

Recording history

"Too Little Too Late" was written by Josh Alexander, who composed the music in the verse and chorus. Billy Steinberg and Ruth-Anne Cunningham worked on the lyrics and the melody for the bridge. The beginnings of "Too Little Too Late" trace back to Universal Records Executive VP of A&R Bruce Carbon, who placed a publishers ad in a trade journal saying that JoJo was looking for songs to be on her latest album. Billy Steinberg and Josh Alexander sent their demo (sung by co-writer Ruth-Anne Cunningham) to Bruce's office in New York City, who then arranged a meeting between Josh, Billy, and Vincent Herbert at Blackground Records. Herbert agreed to co-produce it with Billy and Josh in September 2005. [ [http://www.songwriteruniverse.com/billysteinberg123.htm Billy Steinberg Talks About His Hit] ]

Lyrically, the song is about disappointment and getting over your first love, according to JoJo. Radio Disney played this song on their station but had to edit one short part of the song from "Come with me, stay the night" to "Come with me, stay awhile".

In late October 2007, Daniel Rossen of Grizzly Bear recorded a version of the song in honor of bandmate Ed Droste's twenty-ninth birthday. [ [http://www.grizzly-bear.net/media/toolittle.mp3 Daniel Rossen - Too Little Too Late (Jo Jo Cover)] ]

The company Wavegroup did a cover of the song for the game "".

Promotion and release

The single was leaked to the Internet on June 29, having been buzzed about since December 2005. JoJo first performed the single on August 15 during the Miss Teen USA broadcast. She has also performed it on "TRL", "The Today Show", "The Tonight Show", "The Ellen DeGeneres Show", "The View", "CD USA", "The Megan Mullally Show", "Live with Regis and Kelly", "Sessions@AOL" and "Music Choice".

The single was released to iTunes on September 12, 2006.

The song is featured on "Now That's What I Call Music 23".

It has been dubbed for Razor & Tie's "Kidz Bop 11" and K-tel's "Mini Pop Kids" collections.

Numerous mixes have been produced since the track's release in July 2006. Notable mentions are Full Phat, Josh Harris, and Raul Rincon.

On Monday the 10th September, JoJo did a Blues Remix of the song during her Acoustic Performances On PalTalk

A remix of this song is featured on Dance Dance Revolution: Hottest Party

Music video

The music video was directed by Chris Robinson for HSI Productions represented by Robin Frank Management. It was filmed between May 19 and 23. Originally, a contest sponsored by JoJo's label and street team would've allowed a fan onto the set of the video to interview her personally on May 19 in Los Angeles but was cancelled at the last minute. JoJo gave fans a sneak peek of the video on June 3 in a short behind the scenes segment on "CD USA".

On June 11, pictures from the set of the first scenes from the video leaked onto Wireimage.com.Robin Williams and his daughter Zelda Williams appeared in the photos and in footage featured in the "Lights, Camera, Action (Behind The Scenes of the Video Shoot)" section on the Target exclusive "The High Road" bonus DVD. The full video can be accessed in "Visual Imagery (JoJo Videos)" on the DVD. The world premiere of "Too Little Too Late" was on July 17 on AOL Music's First View.

The video was given a soccer theme because it was shot during the 2006 FIFA World Cup. On her MySpace, JoJo said she wanted to use the video to expose soccer to an audience who may be unfamiliar with it. UCLA Bruins men's team players Sean Alvarado, Greg Folk, Maxwell Griffin, Damon James, James Jaramillo, Jason Leopoldo, Edwige Ligonde, Mikey Meschures, Kyle Nakazawa, Eric Reed, Sal Zizzo, and former goalkeeper Eric Conner were involved in the video shoot. Initially, everyone was told by their coaches that they were needed for a Lindsay Lohan project. [ [http://www.uscho.com/collegesports/television/uid,XQZT082820066648810/UCLASoccerTeamPlaysANewPart.html UCLA Soccer Team Plays A New Part] ] Lead male actor Mike Zaher (who was 20 when the video was shot) commented that he would've earned over $8,000 for the three day shoot, but due to NCAA regulations, him and his teammates' status as non-professional athletes prohibited them from accepting any charges for their work in order to stay eligible for the next season. [ [http://www.lasvegassun.com/sunbin/stories/births/2006/dec/01/566681540.html Picked Out Of Crowd, Player Makes Music Video Appearance] ] Shooting took place on location at East Los Angeles College's Weingart Stadium for the soccer game scenes as well as at Universal Studios' Universal CityWalk and a house off Interstate 10.

The video starts with an acting sequence in which JoJo confronts her boyfriend David, played by junior defender Mike Zaher, after she spots him at a frat party talking to another girl, with drinks in his hand. In the dramatic opening scene, JoJo is very upset. As the video progresses, JoJo sings next to the window in her room. She walks around the room looking at photos, reminiscing about the time they spent together and how generally ungrateful he was. David receives a call on his phone and ignores it, then goes back to chatting with girls. Later, she is seen singing on top of a car while her boyfriend practices a few feet away. He runs over to her and hugs her. In the video's finale, rain begins to pour on the game. The video ends with the camera zooming out and panning away from JoJo's window.

The video for "Too Little Too Late" premiered in the UK on October 14, 2006 on The Box's "Kopooka Hot". "Too Little Too Late" was released on CD on January 15, 2007, in the UK. The song was added to Radio 1's playlist, under the C-list on November 29, 2006, and was upgraded to the B-list at a later date.

Official mixes

*Album Version – 3:43
*Full Phatt Remix – 3:49
*Full Phatt Remix featuring Tah Mac – 4:21
*No Puedes Volver (Spanish Version) – 3:41
*Josh Harris Radio Mix – 3:55
*Josh Harris Club Mix – 7:19
*Josh Harris Dub – 7:34
*Raul Rincon Vocal Version – 7:44
*Raul Rincon Dub Version – 7:44
*Raul Rincon Late Nite Dub Version – 7:44

Credits and personnel

*Lead and Background Vocals: JoJo
*Vocal Arrangement: Ruth-Anne Cunningham and JoJo
*Recording Engineers: Josh Alexander, Paul Foley
*Mixing Engineers: Dave Russell
*Assistant Engineer: Katia Lewin

Chart performance

"Too Little Too Late" initially debuted at number thirteen on the Bubbling Under Hot 100 Singles the week of August 19, 2006, topping the chart the week after. The following week, it jumped to the "Billboard" Hot 100 at number ninety. By its fifth week, "Too Little Too Late" moved from number sixty-six to number three, making it one of the biggest jumps in "Billboard" history, especially for a top-three entry. It is her first single to make it to the top ten and the top three of the Hot 100 chart.

The ARC Weekly Top 40 ranked "Too Little Too Late" as the tenth biggest song of 2006, beating out James Blunt and Mary J. Blige.

In the UK, the single entered the UK Singles Chart at number twenty-two based on downloads alone two weeks before its physical CD release. This is due to the fact that from 2007, the UK has changed charting rules and downloaded singles can enter the UK Singles Chart at any time. When the song was released to physical CD, it went up the chart to number four, its peak position. This made it JoJo's second top five and third top ten single in the UK. The song also reached number one on the UK iTunes Chart on January 10th. With "Too Little Too Late" having spent six weeks in the top ten, and eleven weeks in the top forty, it has been named her most successful single in the UK. The song also managed to stay in the top 75 until the end of April.

In Latin America, the song charted on the Peru Top 100 peaking at number sixty-three. In April 2007, it charted in almost all of the Middle American nations, which led to the song's debut at number twelve on the Ibero-America Top 100 and number twenty-two on the Top Latino.

Charts

{| class="wikitable"!align="center"|Chart (2006/2007)!align="center"|Peak
position
-
align="left"|New Zealand RIANZ Singles Chart
align="center"|5
-
align="left"|Peru Top 100 [cite web |url=http://americatop100.com/peru/index.htm |title=Peru Top 100 |accessdate=2008-02-06 |work=AmericaTop100.com |language=Spanish]
align="center"|63
-
align="left"|Polish National Top 50 [cite web |url=http://euro200.net/Polish%20Hitfiles.htm |title=The Polish National Top 50 |accessdate=2008-02-06 |work=APC-stats]
align="center"|16
-
align="left"|Portuguese National Top 50
align="center"|5
-
align="left"|Romanian Top 100 [cite web |url=http://www.rt100.ro/top-100-edition.html?edition=562&go=Go |title=Romanian Top 100 – 1/2007 |accessdate=2008-07-20 |work=Vento Consultanta SRL |language=Romanian]
align="center"|20
-
align="left"|Russian Airplay Chart [cite web |url=http://www.tophit.ru/airplay_week.shtml?week_st=1172523600 |title=Airplay Detection TopHit 100 |accessdate=2008-02-06 |work=TopHit |language=Russian]
align="center"|7
-
align="left"|Swedish Singles Chart
align="center"|18
-
align="left"|Swiss Singles Chart
align="center"|53
-
align="left"|Top Latino [cite web |url=http://toplatino.net/modules.php?name=News&file=article&sid=277 |title=Top Latino – Ranking del 06 de Mayo de 2007 (Semana 18) |accessdate=2008-02-06 |work=Top Latino |language=Spanish]
align="center"|15
-
align="left"|UK Singles Chart
align="center"|4
-
align="left"|United World Chart
align="center"|15
-
align="left"|U.S. "Billboard" Hot 100
align="center"|3
-
align="left"|U.S. "Billboard" Pop 100 [cite web |url=http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=396&cfgn=Singles&cfn=Pop+100&ci=3082483&cdi=9201012&cid=03%2F03%2F2007 |title=Pop 100 |accessdate=2008-02-06 |work=Billboard]
align="center"|2
-
align="left"|U.S. "Billboard" Hot Adult Contemporary Tracks [cite web |url=http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=341&cfgn=Singles&cfn=Hot+Adult+Contemporary+Tracks&ci=3083089&cdi=9221280&cid=04%2F07%2F2007 |title=Hot Adult Contemporary Tracks |accessdate=2008-02-06 |work=Billboard]
align="center"|21
-
align="left"|U.S. "Billboard" Hot Dance Airplay [cite web |url=http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=348&cfgn=Singles&cfn=Hot+Dance+Airplay&ci=3082128&cdi=9186399&cid=02%2F10%2F2007 |title=Hot Dance Airplay |accessdate=2008-02-06 |work=Billboard]
align="center"|24

References

External links

* [http://www.freepress.net/news/18648 Ads Test Payola Case Settlement ("The New York Times")]
* [http://www.wireimage.com/GalleryListing.asp?navtyp=gls=1=4=74=191336&nbc1=1 Video shoot photos from WireImage]