Brandweek

Brandweek

"Brandweek" is a weekly American marketing trade publication.First published in 1986 as "Adweek"'s Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek covers the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the Adweek Group of magazines owned by Dutch conglomerate VNU. It publishes 46 issues a year.

References

*cite book |title=Dictionary of Marketing Communications |last=Govoni |first=Norman |year=2003 |publisher=SAGE |isbn=0761927719 |pages=p. 24

External links

* [http://www.brandweek.com/ "Brandweek": Official site]


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