Colonial Penn

Colonial Penn Life Insurance Company

Type	Subsidiary
Industry	Finance and Insurance
Founded	1968
Headquarters	Philadelphia, Pennsylvania
Key people	Alex Trebek, spokesperson
Products	Insurance
Parent	Conseco
Website	www.colonialpenn.com

Colonial Penn Life Insurance Company is a Philadelphia, Pennsylvania based life insurance company owned by Conseco. Colonial Penn's marketing campaign is aimed at people between the age of 50 and 85, specializing in Guaranteed Acceptance Whole Life Insurance. Acceptance with no medical exam or health questions is offered in $9.95 per month units (unit value is based on age and gender) or face amounts of $500 or $1000 increments. Other whole and term life insurances are offered as well.

However, most companies offering life and/or disability insurance medically underwrite these applications . To do this underwriters gather medical information obtained by Paramedical companies. Some of these US companies are Exam One, Hooper Holmes and AMS Screening /Affiliated Medical; a New York based company, These companies employ health professionals, such as RN's, Doctors, EMT's and Paramedics.

Some of these Paramedical Exam companies , such as AMS Screening / Affiliated Medical also provide on site mobile medical health screening ( ie; drug testing, health risk assessments and targeted wellness programs ) on employees of companies with locations nationally.

Jeopardy! host Alex Trebek commonly appears as a compensated endorser for Colonial Penn advertisements.

Conseco bought Colonial Penn in the mid-90s, and in 1998 it was renamed Conseco Direct Life to reflect Conseco ownership. In 2001, the name was changed back to Colonial Penn, though, according to the fine print at the end of Colonial Penn commercials today, it is still Banker's Conseco Life Insurance Company for residents of New York State.

External links

• Corporate web site