Production I.G

Infobox Company
company_name = Production I.G
company_
vector_
company_type = Anime studio
genre = various
foundation = 1987-12-15
founder = Mitsuhisa Ishikawa
Takayuki Goto
location_city = Tokyo
location_country =Japan
location =
origins =
key_people = Mitsuhisa Ishikawa (Founder/Current President and CEO)
area_served = World Wide
industry = Anime industry
products = Anime, Video games, Manga
revenue = ¥ 10,000,000
operating_income =
net_income =
num_employees = 126 (as of November 2007)
parent =
divisions = Bee Train (1997 - 2006)
Xebec
Mag Garden Corporation
subsid =
owner =
company_slogan =
homepage =http://www.production-ig.com/ en icon
http://www.production-ig.co.jp/ ja icon
dissolved =
footnotes = nihongo|Production I.G, Inc.|株式会社プロダクション・アイジー|Kabushiki-gaisha Purodakusyon Ai Jī (jasdaq|3791) is a Japanese anime studio and production enterprise, which was founded on December 15, 1987 by Mitsuhisa Ishikawa.

Production I.G has been involved in the production of several anime television series, OVA and theatrical films, video game animated cut-scenes, video game design and development, as well as music publishing and management. Among its prominent works are Patlabor and the Ghost in the Shell series. Production I.G is known for high-quality animation.

The letters I and G actually derive from the names of the company founders Mitsuhisa Ishikawa and popular character designer Takayuki Goto. [ [http://www.productionig.com/contents/about_us/01_/index.html Production I.G [ABOUT US ] ]

I.G's primary goal, according to president Mitsuhisa Ishikawa, is to make anime that stands on its own ground without being an extension of manga. [ [http://www.animenewsnetwork.com/encyclopedia/company.php?id=337 Production I.G - Anime News Network ] ]

History

Initially founded as "IG Tatsunoko Limited" in 1987, it was a break-off branch-studio of Tatsunoko Productions which created Zillion. Mitsuhisa Ishikawa, the producer of Zillion, founded the studio to obstruct the dispersing of the excellent staffs of the Tatsunoko branch. [cite news | url =http://journal.mycom.co.jp/articles/2007/12/28/ig/index.html | title =石川社長が20年を語る 「プロダクション I.G 創立20周年記念展」開催中 | publisher = mycom.co.jp | date = 2007-12-28 | accessdate = 2008-06-20 | language=Japanese] [cite news | url =http://codezine.jp/careerup/article/aid/2110.aspx | title =第25回　株式会社プロダクション I.G代表取締役社長　石川光久-その２-悔しさから独立、フリーに | publisher = CodeZine | date = 2008-02-08 | accessdate = 2008-06-20 | language=Japanese] [cite news | url =http://www.productionig.com/contents/people/2005/11/studio_2_part_0.html | title =Studio 2 Part 01: Kazuchika Kise and the birth of Studio 2 | publisher = Production I.G | date = | accessdate = 2008-06-20] The members of the Tatsunoko Production annex, "鐘夢 (pronounced "chaimu" after the English "chime")", which led by Takayuki Goto joined the Ishikawa's Tatsunoko Branch that used same floor of the Goto's annex and Goto was also the character designer of Zillion. Kyoto Animation, one of the finishers of Zillion, supported Ishikawa and the "IG Tatsunoko Limited" was founded on December 15, 1987. The "IG" was named after the initials of Ishikawa and Goto. The initial shareholders of the studio were Ishikawa, Goto, Hideaki Hatta (Kyoto Animation) and Tatsunoko Production, etc.

Among Production I.G's earliest most notable works was the feature length cinematic anime adaptation of the "Patlabor" story, created by the group HEADGEAR. In 1993, during the final stages of the production of "" the company ended capital relation to Tatsunoko Production that had 20% of the stocks of I.G and changed its name to the current "Production I.G" on September 1993. Thus, the movie "Patlabor 2", released on August 1993, became the last product bearing the name "IG Tatsunoko".

In 1998, the company incorporated to become "Production I.G, Inc." Following that, Production I.G merged with "ING", another production company founded by the same Mitsuhisa Ishikawa, in 2000.

It [The I.G in Production I.G] stands for two words Itsumo (always) and Genki (happy), you should ask is that true. In reality it stands for Ishikawa, and my artist collaborator’s name Takayuki Goto, the initials of our last names. But now though I am the sole president, we kept the name. But I am happy to say it means Itsumo Genki.

Taken from the Q&A Session held with Mitsuhisa Ishikawa. [citeweb|url=http://www.anime-pulse.com/2006/04/05/a-night-with-mitsuhisa-ishikawa/|title=A night with Mitsuhisa Ishikawa|accessdate=2007-10-22]

In July 4, 2007, the company announced merger with Mag Garden. [citeweb|url=http://www.animenewsnetwork.com/news/2007-07-05/production-i.g-announces-mag-garden-merger|title=Production I.G Announces Mag Garden Merger|accessdate=2007-10-22|language=Japanese]

Works

Production I.G have been involved in the production of several anime television series, OVA and theatrical films, such as the "Patlabor" and the "Ghost in the Shell" series, "", "Blood+", "xxxHolic", the "FLCL" OVA series, and many others.

They have produced each of the anime adaptations of Masamune Shirow's "Ghost in the Shell" series, including the ' television series, which was followed on into a second season, ', and a TV film, "", all three of which were directed by Kenji Kamiyama, and the two theatrical film adaptations, which were directed by Mamoru Oshii.

They have also recently worked with Clamp, producing the "xxxHolic" anime television series, which aired in 2006, as well as its theatrical film adaptation, "xxxHolic - A Midsummer Night's Dream", the Tsubasa Chronicle OVAs, and "Tsubasa Chronicle - The Princess of the Birdcage Kingdom".

2006 saw the release of the new Mamoru Oshii's movie, "", made with a new technique called "superlivemation."

"It's like my home," Oshii declared of I.G in an interview with Andrez Bergen for Japanese newspaper Daily Yomiuri. "It's like Manchester for Manchester United, and Hamburg for HSV (the soccer teams). They know the pitch in whatever condition and situations. However," he added meaningfully, "it doesn't necessarily mean that I can do anything I want to at I.G" ["The Age of Innocence", Andrez Bergen. Daily Yomiuri, March 2004.]

In 2007, the studio commemorated its 20th year anniversary with "Shinreigari/Ghost Hound", which it co-created with "Ghost in the Shell" creator Masamune Shirow. The series was directed by Ryūtarō Nakamura and written by Chiaki J. Konaka.

In 2008, they unveiled their two latest TV series, "Library War" and "Real Drive" - again in collaboration with Masamune Shirow on the latter project - and will release Mamoru Oshii's new movie, "The Sky Crawlers".

Inroads into Hollywood have been made by the company in the form of visual homages from the highly successful sci-fi film directed by the Wachowski brothers, "The Matrix", and by creating the animated sequence in Quentin Tarantino's "". In 2003, Production I.G collaborated with Cartoon Network in producing a 25 minute (five episodes of five minutes each) "micro-series" "IGPX Immortal Grand Prix", which has been made into a full series of 26 full thirty minute episodes in 2005.

Complete Filmography:

Films * "" * " (Akihabara Dennou Gumi: 2011 nen no natsuyasumi)" * "Dead Leaves" * "" * "The End of Evangelion" * "Ghost in the Shell" * "" * "" * "Jin-Roh" * "Kill Bill: Vol. 1" (animation segment) * "MiniPato" * "" * "" * "" * "Tachiguishi Retsuden" * "The Sky Crawlers" * "" * "" * "The Weathering Continent" * ""

TV * "Blood+" * "Blue Seed" * "Cromartie High School" * "Chimpui" * "Medarot Damashii" * "Ghost Hound" * "" * "" * "" * "Idaten Jump" * "Immortal Grand Prix" * "K-tai Investigator 7" * "Le Chevalier D'Eon" * "Library War" * "Otogizōshi" * "PaRappa the Rapper" * "The Prince of Tennis" * "Real Drive" * "Reideen" * "Vampiyan Kids" * "Windy Tales" * "" * "xxxHolic"

OVAs * "FLCL" * "Kai Doh Maru" * "" * "Please Save My Earth" * "" (actually an ONA) * "Tokyo Marble Chocolate" * "" * "Video Girl Ai" * ""

Games * "" * "Children of Mana" * "" * "" * "Ghost in the Shell" * "Grandia III" * "Jikkyō Powerful Pro Yakyū 12" (Opening/Ending) * "Namco × Capcom" * "Ninja Blade" * "Professor Layton and the Curious Village" * "Sonic Riders" * "" * "" * "Summon Night 4" * "Surveillance Kanshisha" * "Tales (series)" * "" * "Xenogears" * "Yarudora" * ""

Innovations

Production I.G is one of the forerunners of digital animation techniques. While not exclusive in their usage of computer technology, they are given praise for their advances in digital compositing, digital effects, digital image/story boarding, and digital colorgrading. Because of this, some prefer to refer to Production I.G as an 'animation lab' rather than a studio.

The film "Ghost in the Shell" marked the first ever overlay of computer generated visuals onto a hand drawn background. Surprisingly, many of the digital looking effects in the film were laboriously hand produced.

Production I.G's advances in digital cinematography techniques have been credited in no small part to Effects Director Hisashi Ezura (江面 久), Director Hiroyuki Kitakubo (北久保 弘之), Animator Norifumi Kiyozumi (清積 紀文) and Toshihiro Kawamoto (川元 利浩) who joined Production I.G in the spring of 1996. Their first application of digital techniques was presented in the animated cut sequences for the Sony PlayStation game, "Ghost in the Shell".

The first feature length animated film to use this digital manipulation by Production I.G was "Blood: The Last Vampire" released in 2000. This found the comprehensive usage of digital technology in a largely seamless manner. From this production onward, digital effects were used in almost every one of their projects including "Sakura Wars: The Movie", "Ghost in the Shell: Stand Alone Complex", "MiniPato", and "Innocence".

Digital Compositing

Traditional compositing had physical limitations on the number of layers being placed into the final film. Care was also needed in making the individual layers be compatible with each other, so that one would not conflict with another.

With the advance of digital compositing, the discrete layers could be edited in groups, and lighting effects could be applied to the entire frame, or to each layer selectively. This greatly helped the production of Hayao Miyazaki's "Princess Mononoke" by creating a depth of field previously unseen in an animated feature. In "Blood: The Last Vampire", this also contributed into having a deep, and hitherto unseen active background supporting the foreground characters.

More recently, further development and experimentation has allowed for the seamless addition of computer generated images, objects and characters into a traditional hand-drawn scene. For example, the Tachikoma Think-Tanks of "Ghost in the Shell: Stand Alone Complex" are 3-D computer models composited into the scene. This has allowed for repeated mechanical objects to be unified in appearance.

Digital Storyboard

The storyboard is not an aspect of production that finds its way into the finished product. The production process of an anime traditionally breaks the larger whole into smaller sections handled by specific key-frame animators. This allowed for specific artists to show their individual talents, but also created some discontinuity in style.

Production I.G has created a position called the "Screen Architect" who builds the atmosphere and feel of a scene. This is accomplished by creating a storyboard which has the same effects as the finished product applied to it. Prior to digital image manipulation, the application of effects such as lighting, blurs and shadows was done manually and consumed much time.

This allowed the production crews to visualize and unify the visual feel of a film. Combined with digital compositing, this further strengthened the power of post production editing and allowed for fine-tuning of the final product's visual presentation.

Digital Colorgrading

Colorgrading is a fine-tuning post-production process which controls the colors presented in a scene. Animation differs from live-action filming in its ability to choose the colors that the cels are being painted in. This allows for a much more controlled visual environment. This advantage is however lost in the lack of control after the color is painted on the cel.

Digital colorgrading allows for multiple layers to be edited at once, and was used in "Blood: The Last Vampire" to build a very specific unified color palette. Within the limited color palette, specific colors were enhanced to draw the attention of the viewer in a way difficult to paint in the cel.

The subtle nature of the manipulation is the power of colorgrading, as it contributes to the scene without being noticed. It continues to be used in Production I.G's films without being overtly noticed.

Digital Special Effects

Production I.G is known for creating analog effects digitally. For traditional hand-drawn animation, often analog effects easily created on film are difficult to reproduce.

The less obvious digital contributions into an analog scene include lens effects such as the fish-eye lens, motion blur to more vividly portray movement, instability in the focus of the camera, unstable light exposure, lighting effects such as shadows, and gun muzzle flashes.

Awards

"Tokyo Marble Chocolate" was awarded the Grand Prize in the Feature Film Category of the 12th Seoul International Cartoon & Animation Festival (SICAF 2008), held in Seoul, Republic of Korea, from May 21 to 25, 2008.

The jury was composed of Giannalberto Bendazzi (a professor of the history of animation at Milano State University in Italy), Noriko T. Wada (a Japanese producer) and Kyung-jo Min (a South Korean director). The award ceremony took place in Seoul on May 25, 2008.

References

External links

* [http://www.production-ig.co.jp Production I.G Official Website] ja icon
* [http://www.production-ig.com/ Production I.G Official English Website] en icon
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Production I.G