Seven Sport

"Seven Sport" is the brand that all sporting events broadcast on the Seven Network are broadcast under.

History

The Seven Network is a major player in Australian sports broadcasting. Before 2001, Seven telecasted all matches of the Australian Football League. However, after the 2001 season the network ended it's famous 40-year run as AFL football broadcaster when the Nine and Ten television networks, along with pay TV provider Foxtel nabbed the rights to televise games.

On January 5 2006, the Australian Football League accepted a bid from Seven and Ten to broadcast AFL games from 2007 - 2011 at a cost of AU$780 million, an AU$280 million increase on the Nine/Ten/Foxtel 2002-2006 joint broadcast venture. Under the deal, the networks will alternate the Brownlow Medal ceremonies and the AFL Grand Final [http://www.abc.net.au/news/newsitems/200601/s1542495.htm] . The Seven Network will broadcast all Friday night Premiership season matches, while sharing the other 7 weekly AFL matches between Network Ten and Foxtel.

During its time as the broadcaster of the Olympic Games, it has won the Olympic Golden Rings for the Best Television coverage for the best television programme during the 2004 Olympic Games in Athens. [http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=1187]

During the 2006 Olympics in Turin, Seven and NBC Universal were the major recipients of the Golden Rings; with Seven taking the Golden Rings for the best Olympic Programme, the Silver Rings for the best Olympic feature (NBC Universal received the Golden Rings), and the Bronze Rings for the Best Sports Coverage (behind SRG Switzerland and YLE Finland). [http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=1995]

In 1997, Seven lost the rights to the Australian Touring Car Championship but still broadcast the Australian Super Touring Car Championship to the end of the series in 1999. And in 2002 Broadcast Nations Cupdn and V8 Utes to 2004 before Network Ten won the rights to broadcast the V8 Utes.

During Seven's coverage of the XXIX Olympiad, numerous complaints by the general Australian public were made to Network Seven for several reasons, including the lack of a broadcast of events to which Australia is not competing in, too many advertisements and at inappropriate times during events and poor commentating of events. There has also been media speculation about the editing of Olympic events by Seven; how live sound from events is faded and the commentary sound is the prominent sound feature.

From 1963 to 1997, Seven was the home of motor sport in Australia as they broadcast the Australian Touring Car Championship and the Bathurst 1000. Seven were the first Broadcasters to use race cam in 1979 Bathurst 1000 and also were able to talk to the drivers.

The channel Seven commentary team included Mike Raymond, Gary Wilkinson, Mark Oastler, Doug Mulray, Allan Moffat and at the pits Andy Raymond. At the Bathurst 1000 Sandy Roberts or Bruce McAvaney would be the host.

Theme

"Seven Sport" has used "Fanfare for the Common Man" as its theme since 1980. During the '80s, Seven used the music piece for the Aussie Rules and Australia Touring Car Championship. In recent years, it has used a remixed version of the tune.

Events

"Seven Sport" holds broadcast rights to the following events:

Future

Programs

Programs (past and present) produced by "Seven Sport" include:

External links

* [http://seven.com.au/sport/ Seven Sport]