Pivara MB

Pivara MB

Infobox Brewery
name = Pivara MB
Пивара МБ


caption =
location = Novi Sad, Serbia
owner = Heineken International
opened = 2003
production = 1,500,000 hl
active_beers = brewbox_beer|name=MB Premium|style=Light Pilsener brewbox_beer|name=MB Schwarz|style=Dark Ale brewbox_beer|name=MB Pills|style=Pilsner brewbox_beer|name=MB Light|style=Pilsner brewbox_beer|name=MB Dunkel|style=Ale brewbox_beer|name=MB Black Lager|style=Lager brewbox_beer|name=MB Dark Copper Dunkel|style=Lager
seasonal_beers =
other_beers =

Pivara MB (in English: MB Brewery) (full legal name: "Pivara MB d.o.o. za proizvodnju piva Novi Sad") is a brewery in Serbia owned by Heineken International. Registered as a limited liabilty company [ [http://regpr.komora.net/Detaljioprivrednomsubjektu/tabid/63/id/20170735/privredniSubjektID/20170735/Default.aspx Privredna komora Srbije] ] , it started production in 2003 and is the youngest brewery operating in the country.

Located in the Serbian province of Vojvodina, in the city of Novi Sad, at Temerinski put 50, the brewery was founded as part of TUP Rodić M&B Company d.o.o.. Through aggressive marketing campaign that featured a "Svetsko, a naše" slogan and a series of public personalities such as Lazar Ristovski, Ceca Ražnatović, and Pierluigi Collina, it quickly established its MB pivo brand. For the 2004/2005 basketball season, the company was the main sponsor of KK Partizan.

At the time when Rodić Company decided to sell the brewery in December 2007, it held 7% of Serbian beer market with annual production of 1.5 million hectolitres, placing it fourth - behind Apatinska pivara, Carlsberg Srbija, and Efes Srbija.

On December 5, 2007, Dutch beer producer Heineken International announced its purchase of Pivara MB. The amount of transaction was not disclosed. [ [http://www.b92.net/biz/vesti/srbija.php?yyyy=2007&mm=12&dd=07&nav_id=275284 Hajneken kupio MB pivaru, B92, Dec. 7, 2007] ] The takeover was finalized on February 19, 2008 at which time it was also announced that the company is changing its name to Brauerei MB. [ [http://www.b92.net/biz/vesti/srbija.php?yyyy=2008&mm=02&dd=19&nav_id=285498 Hajneken zvanično preuzeo MB pivaru, B92, Feb. 19, 2008] ]

References

External links

* [http://www.pivaramb.com/ www.pivaramb.com]


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