West Liberty Foods

Infobox_Company
company_name = West Liberty Foods, L.L.C.
company_
company_type = Private company
foundation = West Liberty, Iowa (1996)
location = West Liberty, Iowa
key_people = Ed Garrett, President and CEO
industry = Meat Packing
products = Sliced Meats
Other meat products
num_employees = 1500 (2006)
homepage = http://www.wlfoods.com/

West Liberty Foods, L.L.C. is a US meat processing company owned by the Iowa Turkey Growers Cooperative. The company was formed in 1996cite news |author = Young, Barbara |title = Growth Essentials. |work = National Provisioner, The |date = May 2004 ] by a group of Iowa turkey growers,cite news |author = O’Keefe, Terrence |year = 2003 |title = A Slice of the Future |url = http://www.wlfoods.com/0703wp26.pdf |work = [http://www.wlfoods.com/ West Liberty Foods] |accessdate = 2006-06-30] and now owns four meat processing plants.cite web|url= http://www.wlfoods.com/about/plants.htm |title=Plants |accessmonthday= 07-05|accessyear=2007 |language=English] The company mainly produces products for customers to sell under their own brand names. As of 2006, West liberty Foods was the 12th largest turkey company in the United States.cite news |author = O’Keefe, Terrence |url = http://www.wattpoultryusa-digital.com/wattpoultryusa/200702/?pg=64 |title = Top Turkey Company Profiles |work = Watt Poultry USA |date = February, 2007 |accessdate = 2007-07-27 ]

Each plant, located in the three Iowa towns of West Liberty, Mount Pleasant, and Sigourney as well as Tremonton, Utah, focuses on specific aspects of the meat packing process. The West Liberty plant participates in the entire process by slaughtering animals, further processing meats into products, and packaging finished products, and the Sigourney plant focuses on the further processing step only, and the Mount Pleasant plant only packages finished product.

While West Liberty Foods has grown and received awards since its creation, it initially faced a difficult market for turkeys, and has experienced problems with labor discontent. Employees remain with the company for an average of nine years, with more than 1500 employed.cite news |author = Young, Barbara |title = Extraordinary Chief Executive. |work = National Provisioner, The |date = January 2006]

Information

The company primarily provides meat for other marketing brands, producing 90% of its product for customers while selling only 10% under the West Liberty Foods brand name. In addition to slaughtering turkeys, the company produces prepared beef, chicken, pork, and turkey products. Company revenue has grown rapidly with US$65 million in sales during 1997, US$120 million in 2000, and US$200 million in 2003.cite web|url= http://www.wlfoods.com/news/meatprocess.html |title=The Iowa Phoenix |accessmonthday=08-14 |accessyear=2006 |year=2000 |month=October |format= |work=Meat Processing |language=English ] Most recently, West Liberty Foods posted US$442 million in revenue for 2006, making the company the 56^th largest meat packing company by sales in the United States.cite news |author = Gazdziak, Sam |title = The National Provisioner's Top 125. |work = National Provisioner, The |page = 56 |date = May 2006] Much of the company's sales come from large nationwide foodservice customers, and, as of 2006, was Subway's largest supplier of sliced sandwich meat, providing the franchise with more than 1 million pounds per week. As a result of servicing national customers, the company is inspected more than other food manufacturers.cite web|url=http://www.wlfoods.com/news/iowa-gr.htm |title= West Liberty Foods Finds Success with Cooperation |accessmonthday=08-14 |accessyear=2006 |year=2006 |work=Iowa Grocer |language=English ] West Liberty Foods' three plants have been ISO 14001 certified for meeting environmental management standards, and the West Liberty plant was the first turkey processing plant in the United States to receive this certification.cite web|url= http://www.wlfoods.com/about/environment.htm |title=Environment |accessmonthday= 08-14|accessyear=2006 |language=English]

West Liberty Foods maintains separate facilities for research and development and laboratory testing services. They are housed in adjacent buildings several blocks from the plant in West Liberty. The R&D facility includes testing space for both raw and cooked product, and can create test products from start to finish, including initial formulation, final slicing, and packaging. The lab conducts product quality testing for the three production facilities and uses polymerase chain reaction (PCR) technology for rapid bacteriological testing.cite news |author = Bagel, Ann |title = Food Safety First |work = Poultry |page = 16 |date = Apr/May 2005 ] This system can return results within 30 hours of production.

History

Prior to 1996, Louis Rich, the brand name for Oscar Mayer's turkey division, owned the processing plant in West Liberty, IA. In early 1996, Oscar Mayer's parent company, Kraft Foods, announced that they would close the plant that December if no buyer purchased it. The Iowa turkey growers who sold to Kraft discussed purchasing the plant to ensure that demand for their birds remained. In May, 1996, forty-seven of the turkey growers formed the Iowa Turkey Growers Cooperative(ITGC). ITGC purchased the plant from Kraft and took control of it in December. The growers hired meat industry veteran Ken Rutledge to be President and COO of the company.cite web|url= http://www.wlfoods.com/news/niche.html |title=Finding the Right Niche |accessmonthday=08-14 |accessyear=2006 |year=2006 |month=October |work=Meat Processing |language=English ] Oscar Mayer helped West Liberty Foods by promising to purchase half of the plant's output in 1997 and a quarter of the output in 1998 to help the startup company.cite news | author =Associated Press | title =Low Prices Hurt Turkey Co-Op | work =Telegraph Herald | page =A5 | date =1997-12-15 | accessdate =2006-07-31 | language =English , cited at Newsbank/Infoweb]

Production under ITGC ownership began in January 1997. The company faced financial difficulty because the turkey market was oversupplied and prices hit historic lows. While financial projections assumed a price of US$1.92 per pound for turkey, prices averaged US$1.46 per pound in 1997. During this time period, four of the growers left ITGC. Turkey prices eventually rebounded, and the company was bolstered by sales to Sara Lee near the end of 1998.

Since the rebound, West Liberty Foods’ sales have grown steadily. In 2000, the company acquired a second plant in Sigourney, IA from Pinnacle Foods to meet rising orders. The company grew again in April, 2003 when it opened a processing plant in Mount Pleasant, IA which was later expanded in 2004.cite news |author = Young, Barbara |title = Branding Food Safety. |work = National Provisioner, The |date = May 2004] Company leadership changed in 2004 as Ed Garrett was named president and COO when Rutledge resigned to take a position with another growers' organization.cite news |url = http://www.zwire.com/site/news.cfm?newsid=11094778&BRD=1105&PAG=461&dept_id=151632&rfi=8 |title = Change at the Top of WL Foods |work = West Liberty Index |date = March 09, 2004 | accessdate = 2006-06-14 ] In 2006 the company entered into a marketing alliance agreement with Midvale, Utah based Norbest Foods.cite web|url=http://www.wlfoods.com/about/news.htm |title=News and Press Releases http |accessmonthday=08-14 |accessyear=2006 |language=English ]

Labor episode

In 2004, workers at the West Liberty plant considered joining the United Food and Commercial Workers International Union(UFCW).cite news |author = Ervin, Stacy |url = http://www.zwire.com/site/news.cfm?newsid=12235105&BRD=1105&PAG=461&dept_id=151632&rfi=8 |title = West Liberty Foods Vote in Limbo |work = West Liberty Index |date = July 6, 2004 |accessdate = 2006-06-14 ] On July 1, 2004 the workers voted on whether they would be represented by UFCW Local 431. An initial tally of votes came out 301 in favor and 299 against union representation. However, the count did not include 13 ballots which were disputed by UFCW. The ballots were challenged on claims that they were cast by management personnel who would not be union members.

A National Labor Relations Board(NLRB) hearing to confirm or invalidate the vote was scheduled for January 5, 2005 but then postponed until February 16, 2005.cite news |author = Konrad, Sara |url = http://www.zwire.com/site/news.cfm?newsid=13726507&BRD=1105&PAG=461&dept_id=151632&rfi=8 |title = West Liberty Foods Hearing Postponed |work = West Liberty Index |date = January 11, 2005 |accessdate = 2006-06-14 ] On February 1, 2005 the company and UFCW settled their dispute.cite news |author = Konrad, Sara |url = http://www.zwire.com/site/news.cfm?newsid=14011552&BRD=1105&PAG=461&dept_id=151632&rfi=8 |title = WL Foods, Labor Union Reach Settlement |work = West Liberty Index |date = February 22, 2005 |accessdate = 2006-06-14 ] UFCW withdrew its objections, and West Liberty Foods posted a notice that they would not close the plant or fire workers if employees unionized. This resulted in a final vote count of 303 to 308 against union representation.

UFCW Local 431 held a second vote at the West Liberty plant on July 15, 2005.cite news |author = Becker, Sarah |url = http://www.zwire.com/site/news.cfm?newsid=14883933&BRD=1105&PAG=461&dept_id=151632&rfi=8 |title = Workers Vote Down Union |work = West Liberty Index |date = July 19, 2005 |accessdate = 2006-06-14 ] The vote was 231 to 322 against unionization.

Plants

West Liberty Foods' three plants combined can convert 4.5 million turkeys into product annually. This equals approximately 180 million pounds of product per year. Combined, the West Liberty and Sigourney plants can cook 2.8 million pounds per week.

West Liberty plant

The West Liberty Plant is a 270,000 square foot facility which slaughters and further processes turkey products. The slaughter operation converts approximately 20,000 turkeys per workday.cite news | first =Jerry | last =Perkins | title =West Liberty Foods packs in success | work =Des Moines Register, The | page =1M | date =2005-05-22 | accessdate =2006-07-31 | language =English , cited at Newsbank/Infoweb]

Louis H. Rich, purchased the West Liberty plant, a former tomato canning facility, in 1943, when he decided to expand the operations of the Rock Island Produce Company, located on 9th Street in Rock Island, Illinois. The plant was converted to a poultry, including chickens and turkeys, slaughter facility in 1946 and refocused by Rich's sons, Norman and Martin, on turkey in 1949. The plant was first expanded in 1960. Oscar Mayer acquired the plant, through its purchase of Louis Rich, Inc., in 1979 and used it for turkey production until selling the plant in 1996.

Mount Pleasant plant

The Mount Pleasant plant is a convert|85000|sqft|m2|sing=on facility that is used for slicing cooked cheese, turkey, chicken, beef, pork and other products. The plant employs approximately 500 people working in three shifts. A convert|68000|sqft|m2|sing=on Millard cold storage facility is located adjacent to the Mount Pleasant plant. The two facilities are connected, and product is immediately transferred by conveyor from the plant to cold storage when packaging is complete.

The design and operation of the Mount Pleasant plant to are intended decrease potential hazards to food safety.cite news |author = Lazar, Virginia |title = Listeria Benchmark: 0 |work = Meat Processing |page = 26 |date = November 2003] WLF representatives have stated that the goal of the Mount Pleasant plant is to create a pathogen-free environment. Because company officials believe that the food safety aspects of the plant are unique in the meat industry, they submitted the plant design for patent approval through the U.S. Patent Office. The Mount Pleasant plant is located approximately convert|50|mi|km from either the West Liberty or Sigourney plants. This reduces the likelihood that pathogens will be carried either by air or foot traffic from a raw production area to Mount Pleasant's ready to eat production.

The Mount Pleasant facility consists of approximately 20 individual processing cells that are separated from one another and are set up so that they could operate as individual meat slicing facilities.cite news |author = Bagel, Ann |title = Food Safety First |work = Poultry |page = 16 |date = Apr/May 2005 ] Before anti-microbial flooring was poured, the cells were erected with stainless steel anti-microbial walls that are built into the floor. Each processing cell has independent refrigeration and drainage systems. The refrigeration systems filter the cell's air and maintain positive air pressure at convert|38|°F|°C|abbr=on, and the drainage systems are sealed off and flooded with sanitizers nightly.

During operation, fully cooked meat or cheese logs arrive sealed in impermeable casings. The logs go through a casing sanitation step that involves being treated with a sanitizing liquid before the casings are removed from the logs. The logs then undergo a post-lethality treatment by passing through an infrared pasteurization tunnel to kill pathogens on the logs. The logs are then mechanically transferred to slicers, sliced, and placed in sealed packages that are transferred out of the processing cell. The mechanical transfers decrease the risk of product contamination by reducing handling of product by personnel .

Food safety is a factor in hiring employees at the Mount Pleasant facility. Before applying, potential employees must complete a 16 hour food safety training course through Iowa State University. The class includes written tests which each applicant must pass before completing the course. On the job, employees must don a sealed clean room suit before entering slicing cells. The suits are cleaned and sealed in a clean room laundry facility in North Carolina by the uniform company Cintas. Employees replace the clean suit each time they leave the cell so each employee averages five suits per day.

igourney plant

The Sigourney plant is a convert|49000|sqft|m2|sing=on facility and employs approximately 170 employees. The Sigourney facility is used for cooking and processing meat products and does not slaughter or slice products, which is done at the West Liberty and Mount Pleasant plants.

Tremonton, Utah plant

As of 2006, West Liberty Foods plans to build a plant in Tremonton, Utah.cite news | first =Brice | last =Wallace | coauthors =Anderton, Dave | title =Meat processor opts for move to Box Elder | work =Deseret News, The | page =D12 | date =2006-07-29 | accessdate =2006-07-31 | language =English , cited at Newsbank/Infoweb] The plant will not slaughter, but the convert|200000|sqft|m2|sing=on facilitycite news | title =A New Facility Arises in Utah: West Liberty Foods is building the world's most advanced meat-processing facility, not in Iowa, but out West. | work =Co-Packing Solutions | publisher =Stagnito Communications | pages =4-5 | date =June 2007 | language =English ] will allot convert|93000|sqft|m2|sing=on for processing and convert|74000|sqft|m2|sing=on for slicing a variety of meat products. The company broke ground for the facility in October, 2006. It is expected to begin production in July 2007. When completed, the plant will be the first in North America to slice convert|10|ft|m|abbr=on slicing logs.cite news | first =George | last =Ford | title =W. Liberty Foods selects plant site | work =Gazette, The | page =9B | date =2006-07-29 | accessdate =2006-07-31 | language =English , cited at Newsbank/Infoweb] The plant will initially have ten slicing cells allowing production of 150 million pounds per year and will eventually add ten more cells to double the plant's capaicty.At full capacity, the plant will employ more than 500 people.cite news | first =Blake | last =Deborah | title =West Liberty Foods confirms Tremonton plant deal | work =Standard-Examiner | date =2006-07-29 | accessdate =2006-07-31 | language =English , cited at Newsbank/Infoweb] Similar to the Mount Pleasant plant, a convert|50000|sqft|m2|sing=on Millard Refrigerated Services facility will be built adjacent to the Tremonton plant for warehouse storage of refrigerated and frozen products.

Initially, the company investigated sites for the new plant in Utah, Nevada, and Arizona.cite news | first =Lesley | last =Mitchell | title =Meat-processing plant to employ 500 in Utah | work =Salt Lake Tribune, The | date =2006-04-21 | accessdate = 2006-07-31 | language =English , cited at Newsbank/Infoweb] It requested US$5.2 million in tax incentives Utah to build in Pleasant View, Utah. On April 26, 2006 Utah's Department of Community and Economic Development approved a US$2 million tax-rebate over 10 years.cite news | first =Charles | last =Trentelman | title =Incentives OK'd to lure meat plant | work =Standard-Examiner | date =2006-04-27 | accessdate =2006-07-31 | language =English , cited at Newsbank/Infoweb] The incentives were conditioned on the new jobs paying a certain level above the county median wage, offering health insurance, and the company staying in Utah for 10 years. Pleasant View offered another US$1.4-US$1.8 million dollars in incentives. However, construction in Pleasant View became impossible when it was discovered that much of the site consisted of wetland areas.cite news | first =Charles | last =Trentelman | title =Wetlands scuttle plans for meat plant | work =Standard-Examiner | date =2006-04-10 | accessdate =2006-07-31 | language =English , cited at Newsbank/Infoweb] After this development, the state held the incentive offer open provided that West Liberty Foods could find another suitable site that met Utah's requirements.cite news | first =Mitchell | last =Lesley | title =Incentives that were offered to West Liberty may still be an option, recruiting office says | work =Salt Lake Tribune, The | date =2006-05-09 | accessdate =2006-07-31 | language =English , cited at Newsbank/Infoweb]

On July 29, 2006, the company announced that they would build the new plant in Tremonton, Utah. The tax incentives will total an 80% property tax break, but Tremonton is projected to experience a US$508 thousand financial benefit over 12 years after the plant is completed. Of the 500 jobs at the plant, 300 are expected to pay between US$21,500 and US$26,875. The rest of the jobs will pay more with about 100 paying around US$37,000.

Awards

West Liberty Foods has received a number of awards from various organizations.

* 2001 - Subway Supplier of the Year
* 2003 - Paul Hill honored by the National Council of Farmer Cooperatives
* 2005 - Economic Vision Award from USDA Rural Development,cite news |url = http://www.zwire.com/site/news.cfm?newsid=1196827&BRD=1105&PAG=461&dept_id=151632&rfi=8 |title = West Liberty Foods Receives Venture Award |work = West Liberty Index |date = December 20, 2000 |accessdate = 2006-06-14 ] Best Business Recycling Program award from Iowa Recycling Association, Dedicated Services Award from Subway
* 2006 - Ed Garrett named "Executive of the Year" by The National Provisioner, Mount Pleasant and Sigourney plants receive Safety Awards from Iowa-Illinois Safety Council, a chapter of the National Safety Council
* 2007 - Quality Gold Standard Award from Subway
Hormel Spirit of Excellence Award in 1998, 1999, 2000, 2001, and 2002.

References