Martini (vermouth)

Martini (vermouth)
Martini Bianco one litre bottle

Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.

From within the Distilleria emerged Alessandro Martini, Luigi Rossi and Teofilo Sola. They changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.

In 1892 the business was taken over by Rossi's four sons: control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. "Martini is the world's fourth most powerful "spirit" brand" according to a survey of the situation in 2006.[1]

Contents

Drinks

Martini is made from four ingredients: wine, botanicals, sugar and alcohol.

  • Martini Rosso - 1863
  • Martini Extra Dry - This was launched on New Year's Day 1900
  • Martini Bianco - 1910
  • Martini Rosato
  • Martini D’Oro - 1998
  • Martini Fiero
  • Martini Soda
  • Martini Riserva Monterela
  • Martini Bitter
  • Martini Brut
  • Martini Rosé
  • Martini Dolce
  • Martini Prosecco
  • Martini Asti

See also

References

  1. ^ http://www.intangiblebusiness.com/Brand-services/Marketing-services/Press-coverage/The-worlds-most-powerful-spirits--wine-brands-2007~802.html

External links


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