- Export performance
Export performance is the relative success or failure of the efforts of a firm or
nation to sell domestically-produced goods and services in other nations.Export performance can be described in objective terms such as
sales ,profit s, ormarketing measures or by subjective measures such as distributor orcustomer satisfaction. [http://oxygen.vancouver.wsu.edu/amsrev/theory/sousa09-2004.html]ee also
*
Performance improvement External links and references
See a review of the literature:
* [http://oxygen.vancouver.wsu.edu/amsrev/theory/sousa09-2004.html Article from "Academy of Marketing Science Review"]See two empirical articles from Journal of International Marketing:
Lages, Luis Filipe, Carmen Lages & Cristiana Raquel Lages (2005), "Bringing export performance metrics into annual reports: The APEV scale and the PERFEX scorecard." Journal of International Marketing, 13(3), 79-104.
Lages, Luis Filipe & Cristiana Raquel Lages (2004), "The STEP scale: A measure of short-term export performance improvement." Journal of International Marketing, 12(1), 36-56.
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