More (cigarette)

More is a brand of cigarette which was originally marketed to both men and women and then changed its primary focus to women consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm in length. The More brand does, however produce shorter versions with the typical white wrapper and white or cork filters.

The brand was introduced nationally by R.J. Reynolds Tobacco Company in June 1975. It was initially tested in Oklahoma City in 1974. 'More' was the first successful 120 mm cigarette. It is sold in both the full flavor and menthol flavors. It is currently considered a niche brand by RJR, still sold, but not promoted by advertising. It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include 'light' styles in the form of both brown and white 120 mm. and a beige 100 mm. These styles have since been discontinued.

Beginning in late 2007, the Canadian market saw the addition of More cigarettes in three additional flavors: Liqueur D' Orange, Dark Rum and Whisky.

The brand is currently a product of JT International (JTI), in the EU.

See also

• Fashion brands
• Smoking culture