- George Barrie
George Barrie (9 February 1912 – 16 November 2002) was the owner and
CEO ofFabergé Inc. from 1964 to 1984. He was anAcademy Award winner and the creator of theBrut (cologne) , and he was one of the first to use celebrities to advertise.Born in
New York City and raised inPittsfield, Massachusetts , he trained to be a musician. But in need of steady work, Barrie took a salesman job with the hair products companyRayette during the 1930s.Rayette and Barrie purchased the perfume and hair-care company Fabergé Inc. for $26 million in 1964, and the Brut line began achieving international success soon after.
Barrie was considered to be a pioneer in the area of celebrity endorsements, as he wooed stars such as
Joe Namath ,Roger Moore ,Muhammad Ali andMargaux Hemingway to pitch company products.Barrie and his
Brut Productions produced the very successful film "A Touch of Class" which starredGlenda Jackson andGeorge Segal , "Whiffs ", "Sweet Hostage ", "Thieves", "Nasty Habits ", and "Fingers".Barrie and
Sammy Cahn were nominated for the 1975 Oscar for Best Original Song, after writing "Now That We're In Love." Barrie and Cahn had been nominated in the same category in 1973, for "All That Love Went To Waste."Trivia
Annual Straw Hat Awards - Party by Fabergé June 16, 1970 at the George Barrie Townhouse with
Bette Davis [http://www.wireimage.com/GalleryListing.asp?nbc1=1&navtyp=CAL=126325&ym=197006]External links
* [http://slick.org/deathwatch/mailarchive/msg00930.html Biography]
* [http://www.imdb.com/name/nm0057376/ George Barrie] at the Internet Movie Database
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