Boursin (cheese)

Boursin (cheese)

Infobox Cheese
name = Boursin


othernames =
country = France
regiontown = Normandy
region =
town =
source = Cows
pasteurised = Yes
texture = Soft
fat =
protein =
dimensions =
weight =
aging =
certification = French AOC 1963

Boursin [buʀsɛ~] cheese is a soft creamy cheese available in a variety of flavours. Its flavor and texture is somewhat similar to the American cream cheese.

Boursin cheese was first produced in 1957 by François Boursin in Normandy. Boursin is a trademark – Boursin cheese was at one time produced exclusively in Croisy-sur-Eure, France, by the Boursin company, a subsidiary of Group Bel, which purchased Boursin on 2007-11-05 for 400 million euros [cite web |url=http://brandnews.ua/index.php?cmd=news_full_text&type=arch&id=952&lang=en |title='Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin' from BrandNews.|accessdate=2007-12-02] . The cheese is also produced in the United States for North American distribution by Unilever.

Advertising

The brand was advertised on UK television using the slogan:"Du Pain, Du Vin, Du Boursin" (Translation from French: Bread, Wine, Boursin)

References


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