G.I. Joe Adventure Team

:"This page is about the second series in the G.I. Joe toy line. For the toy line in general, see G.I. Joe."=G.I. Joe: Adventure Team 1970-76=

Introduction

From 1970-1976, the Hasbro toy company in the United States released numerous sets of 1:6 scale, 12" (30 cm) (a.k.a. playscale) figures, vehicles, clothing, and gear sets which had an adventure theme. Evolving from the military theme that had inspired the original 60's G.I. Joe action figure and the initial "Adventures of.." releases of 1969, these figures and sets were usually dressed for adventures in the jungles, deserts, mountains, and oceans. The adversaries were ecological disasters and wild animals, rather than human beings. A shift in sensibilities among parents in the US, notably caused by the Vietnam War, caused a shift from action/military toys to more politically sensitive ones.

The "realistic hair" flocking techniques developed by Habsro's UK licensee, Palitoy, allowed for a significant shift in identity for the toyline. Nearly every set dealt with exploring exotic locations or accomplishing dangerous environmentally sensitive missions. The Adventure Team era of G.I. Joe also featured such innovations as the Kung-Fu Grip; the flocked hair and bearded figures; the figures with movable "Eagle-Eyes".

The initial 1970 Adventure Team figures consisted of Talking Adventure Team Commander, Land Adventurer, Sea Adventurer, Air Adventurer, Adventurer (African-American), Man of Action, Talking Astronaut, Talking Man of Action, and Talking Adventure Team Commander (African-American). The second wave of figures in 1974 consisted of re-releases of the first nine figures which now included the "Kung-Fu Grip". The Mike Power - Atomic Man and Bulletman figures were released in order to compete with the popular "Six Million Dollar Man" figures and Mego's superhero figures released at the same time. The Intruders were released as enemies for the Adventure Team to combat.

An updated version of the Adventure Team appeared in the Classic Collection period, as well.

In the 2000's, Hasbro has taken a slightly different approach to making and marketing Adventure Team-themed figures. They have gone to specialty outlets to distribute the figures.

Throughout the 2000's, the GI Joe Collector club has reproduced several of the original figures and their collectible boxes. In addition, the Club has offered Club-designed Adventure Team-themed figures, accessory sets, and large-box Convention Collector sets.

In 2004, Meijer's Department store commissioned Hasbro to create two different, inexpensive Adventure Team-themed sets. These were the Land Adventurer and the Air Adventurer (although, the Sea Adventurer figure was actually included with the Air Adventurer set.)

In 2006 Hot Topic offered the Land Adventurer in his retail box (often called a "coffin box" by GI Joe collectors due to its rectangular shape.)

In 2007, Urban Outfitters offered two different Adventure Team-themed figures - the Land Adventure (same as the Hot Topic figure and box) and the Air Adventurer (although the figure in the "coffin box" was actually the Sea Adventurer - just like with the larger Meijer's set from 2004.)

In the fall of 2007, Wal-Mart offered a series of 5 Adventure Team figures: The Adventurer (African American), The Land, Air, and Sea Adventurers, and the Man of Action.

Commander Voice

The Talking Adventure Team Commander featured eight new voice commands, activated by a pull-string through the chest. The voice commands were: [http://en.wikipedia.org/wiki/
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Body Types

Over the course of the toylines' production run, there were four main body variations best identified as; Hard Hand, Kung Fu grip, Muscle Body and Muscle Body Eagle Eye. [DePriest, D. (1999) "The Collectable G.I. Joe" (ISBN 0-7624-0536-8)] All have the flocked hair. There were Talker variations of each type. Early bodies had the trademark on the right buttock (as with the Canadian version shown below), and were assigned the patent .

Muscle Bodies relied on a rubber for all body joints, instead of elastic, and it is rare at this point to find original bodies that have not fallen apart due to rubber deterioration, fortunately, these bodies can be re-strung. [DePriest, D. (1999) "The Collectable G.I. Joe" (ISBN 0-7624-0536-8)] Early body Adventurers seem somewhat less prone to the stress cracking common with earlier painted head bodies. The muscle body type was still in production into the early nineties in Brazil, under Hasbro licensee Estrella. The last change was the addition of "Eagle Eyes"; which followed later in 1976. Invented by George W. Ptaszek and James A. King, Hasbro applied for and received patent . The design utilized a mechanism operated by a simple slide at the back of the head moves the gaze of the eyeballs back and forth. The head was predominantly available in brown and blonde hair and only blue eyes, with bearded versions of each, however there were rare red bearded examples produced.

Trademarks

Adventure Team bodies were trademarked in the same manner and location as pre-70's G.I. Joe figures. It was not until the introduction of the muscle body, that the trademarking was moved to the lower back, as with Hasbro's U.K. licensee, Palitoy.

Outfits

The Adventurer run had a wide range of outfits, and varying production qualities. Typically, early issues of clothing are of a heavier fabric, and have more detail.

Footlocker

As with earlier G.I. Joe figures, the Adventure Team included a footlocker towards the end of the run. In 1975, an all plastic version was offered, with similar dimensions to the previous wooden versions. Plastic hinges, carry straps and clasp were utilized. The tray insert was the same yellow molded plastic as the 1960s version.

Vehicles

A wide range of vehicles were produced for the Adventurer line; one of the most elaborate (and expensive) being the Mobile Support Vehicle. This vehicle in particular had the potential to provide a wide range of ; it came with a range of accessories, and included a battery operated radar scanner and a searchlight (not shown). The cab could hold two AT members on a mission. The line included several small sets at a price point that more kids might afford with their own allowance; ones that converted into backpacks, such as "Escape car". There were also a number of helicopter variations, a variety of one-man six-wheeler "power hogs", an "Avenger Pursuit" multi-function vehicle, and a "Big Trapper" vehicle offered around the introduction of the "Intruder" figures. The military jeep was brought back, but was of the blow-mold construction typically associated with imitation products.

References and notes

* DePriest, D. (1999) "The Collectable G.I. Joe" (ISBN 0-7624-0536-8)
*Michlig, J. (1998) "G.I. Joe; The Complete Story of America's Favorite Man of Action" (ISBN 0-8118-1822-5)
*Marshall, J. (1997) "GI Joe and Other Backyard Heroes" (ISBN 0-7643-0201-9)
*DeSimone, J (1994) "The New Official Identification Guide To GI Joe 1964-1978" (ISBN9-780963-595614)
* [http://www.uspto.gov/index.html United States Patent and Trademark Office]

Links

*G.I. Joe
*Action Man
* [http://gijoe.wikia.com/wiki/Main_Page Joepedia: The G.I. Joe Wiki]

Fan sites

* [http://www.gijoe.adventureteam.com Adventure Team Headquarters]
* [http://www.adventure-gear.com/atclassic/at.htm GI Joe Adventure Team]