- Deluxe Reading
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Deluxe Reading was a toy manufacturer based in Elizabethtown, New Jersey USA which produced toys under several names including: Deluxe Topper, Deluxe Toy Creations, Reading Deluxe, Topper Corp., Topper Toy Group, and Topper Toys. The Topper Toys brand was most used in print advertisement and television commercials (children's TV).
For boys, the Johnny Lightning and Johnny Seven O.M.A toys were the most popular. For girls, the Dawn Doll. Deluxe Reading dolls were sold in the 1950s - 1970's through supermarkets and are often referred to as Grocery Store Dolls. They were an inexpensive alternative to department store dolls, although of similar quality. The toys were packaged in large, colorful boxes that could be easily seen atop grocery store shelves (the top shelf is typically unusable and this sales gimmick was used by Deluxe Reading as a selling point to retail store owners); the large, electrically operated Crusader 101 toy car is an example of the strategy.
Notable toys
- Baby Magic (Topper Toys)
- Battlewagon (Deluxe Reading)
- Candy Fashion (Deluxe Reading)
- Charlie and Me (Topper Toys)
- Clock-A-Word Action Game (Topper Toys)
- Crusader 101 (Deluxe Reading)
- Dawn Doll (Topper Toys 1970)
- Defender Dan (Deluxe Reading)
- Ding-A-Ling Robots (Topper Toys 1970)
- Fat Sam (Topper Toys)
- Fingers Harry (Topper Toys)
- Funny Face (Topper Toys)
- Go COMA Swingers Dolls (Topper Toys)
- Johnny Astro (Topper Toys)
- Johnny Eagle Guns (Topper Toys)
- Johnny Express Trucks (Topper Toys)
- Johnny Lightning (Topper Toys 1969)
- Johnny Seven O.M.A. (Topper Toys 1964)
- Johnny Spacemobile X-7 (Topper Toys)
- Johnny Speed (Topper Toys)
- Johnny Service (Topper Toys 1966)
- Johnny Toymaker (Topper Toys)
- Jimmy Jet (Deluxe Reading 1961)
- Lil Miss Fussy (Topper Toys)
- Lillie Doll
- Motorized Monster Maker Kit (Topper Toys)
- Mr Pierre (Topper Toys)
- Multi-Pistol 09 (Topper Toys 1965)
- Operation X-500 (Deluxe Reading 1960)
- Penny Brite Doll (Topper Toys/Deluxe Reading 1963)
- Playmobile Dashboard (Deluxe Reading 1961)
- Secret Sam Spy Case (Topper Toys)
- Silly Safari(Topper Toys)
- Sixfinger (Topper Toys)
- Super Helmet Seven (Topper Toys 1966)
- Suzy Cute Doll (Topper Toys 1964)
- Suzy Homemaker Doll (Topper Toys)
- Tiger Joe Tank (Deluxe Reading)
- The Tigers (Topper Toys 1966)
External links
Categories:- Toy companies of the United States
- Defunct toy manufacturers
- Defunct companies based in New Jersey
- Companies based in Essex County, New Jersey
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