TrueHoop

TrueHoop [http://myespn.go.com/nba/truehoop TrueHoop home page] is an award-winning blog which covers the sport of basketball, primarily the National Basketball Association. The blog, which has been in operation since May 15 2005, was one of several blogs honored with the 2005 "Best of the Web award" issued by "Forbes Magazine" [http://www.forbes.com/bow/b2c/review.jhtml?id=7839] Forbes Magazine] The site has linked to or been referenced by many notable publications and organizations, including [http://www.nba.com NBA.com] , [http://www.LATimes.com LATimes.com] , and [http://www.cnnsi.com CNN/SI.com] , and has been praised by notable sports columnsists such as Chad Ford and Chris Sheridan.Fact|date=February 2007 The site has been noted for its investigations into the affairs of William Wesley, a noted (and somewhat controversial) NBA facilitator. [http://www.truehoop.com/cat-who-is-william-wesley.html TrueHoop.com: Who is William Wesley?]

TrueHoop is written by Henry Abbott, a sportswriter and journalist originally from Portland, Oregon; though now living in New Jersey. Abbott has written more than a dozen cover stories, more than a hundred feature articles, and a regular column, and is published in such sources as the official NBA Finals program, "Inside Stuff", "HOOP", and "Men's Journal". [http://www.truehoop.com/cat-about-henry.html TrueHoop.com: About Henry] Abbott is a founding partner (along with his wife) in [http://www.gekkoproductions.com/ Gekko Productions] , a media company which writes creative copy for blogs, advertisements, and speeches, and other language-based media. He graduated with a degree in journalism from New York University. [http://www.gekkoproductions.com/gekkos_h.html Gekko Productions: Henry Abbott]

In February, 2007, it was announced that TrueHoop was purchased by ESPN. Abbott predicted Pau Gasol would be traded to the Los Angeles Lakers a few hours before the actual trade happened. [ [http://www.truehoop.com/leaguewide-issues-70363-major-announcement-truehoop-is-becoming-part-of-espn.html#discussion ESPN - TrueHoop ] ]

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