Jerry Sanders (businessman)

For the Mayor of San Diego, California, see Jerry Sanders (politician).

Walter Jeremiah Sanders III (born September 12, 1936) was a co-founder and a long-time CEO of the American semiconductor manufacturer Advanced Micro Devices (AMD).

Jerry Sanders III grew up in the South Side of Chicago, Illinois, raised by his paternal grandparents.^[1] He was once attacked and beaten by a street gang,^[2] leaving him so covered in blood^[1] that a priest was called to administer the last rites,^[3] but Jerry recovered. He attended the University of Illinois at Urbana-Champaign on an academic scholarship from the Pullman railroad car company.^[1] He graduated with his bachelor's degree in engineering in 1958.

After graduation he went to work for the Douglas Aircraft Company. He eventually moved to Motorola, then to Fairchild Semiconductor. He became known as one of Fairchild's best sales people in the 1960s and was famous for his style and flair.

In 1968 Sherman Fairchild brought a new management team into Fairchild Semiconductor, led by C. Lester Hogan, then vice president of Motorola Semiconductor. The troops from Motorola, also known as "Hogan's Heroes", were notoriously conservative, and immediately clashed with Sanders' boisterous style. He was one of the architects of Silicon Valley.

In 1969 a group of Fairchild engineers decided to start a new company, which became Advanced Micro Devices (AMD). They asked Jerry Sanders to join them, and he said he would, provided he became the president of the company. Although it caused some dissension within the group, they agreed, and the company was founded with Sanders as President.

Sanders took his trademark style into his position as the CEO of AMD. He remained the company's consummate salesperson, always available to come in on the really tough negotiations and close them. He loved visiting the Los Angeles sales office on Wilshire Blvd near Hollywood and staying at the Beverly Hills Hilton. Sanders always wanted to make money, but he realized that the key to earning wealth was for everyone else at AMD to make a lot of money too. While growing wealthy, he also lavished wealth generously on all his employees. At the end of the company's first $1 million quarter, Sanders stood by the door of the company and handed a $100 bill to every employee as they left. Every employee at the company got stock options, a huge innovation at the time.

Sanders gave the company a strong sales and marketing orientation, so that it was successful even though it was often a little behind its competitors in technology and manufacturing. He shared the success of the company with the employees, usually coincident with sales-oriented growth targets. One time, as a successful sales goal was met, the company held a drawing among all the employees, and an immigrant production worker in Sunnyvale, California won $1000 a month for 20 years (USD 240,000).

He drove the company through hard times as well. In 1974, a particularly bad recession almost broke the company, but a brilliant sales deal worked out by Sanders with one of the company's distributors^{[citation needed]} saved the company. Through many difficult recessions he refused to lay off employees, a reaction to the rampant layoffs that had occurred at Fairchild earlier. Instead of cutting employees, he asked them to work Saturdays to get more done and get new products out sooner.

In 1982, he was responsible for a licensing deal with Intel that made AMD a second source to IBM for the Intel Microprocessor series, a deal that eventually made the company the only real competitor to Intel.

In 2000, Sanders recruited Héctor Ruiz, at the time the president of Motorola's Semiconductor Products Sector, to serve as AMD's president and chief operating officer, and to become heir apparent to lead the company upon Sanders' retirement. Ruiz succeeded Sanders in the CEO's seat in 2002.

Jerry Sanders has four children (three from his first marriage and one from his second), three who are now adults and one who is currently living with him and his wife, Tawny, and his daughter Paris.

Sanders created Advanced Micro Devices; his personality was the company's personality — colorful, brash,and extremely innovative.^{[citation needed]}

His maxim was: "people first, products and profit will follow!" This was given as a printout for each AMD worker who started a job at AMD in Dresden/Germany until Jerry Sanders retirement.

References

1. ^ ^{a b c} Paul Wood (March/April 2004). "The Diligent Dilettante". Illinois Alumni Magazine. http://www.uiaa.org/urbana/illinoisalumni/utxt0402e.html. 
2. ^ Mark Simon (October 4, 2001). "PROFILE- Jerry Sanders - Silicon Valley's tough guy". San Francisco Chronicle. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2001/10/04/BU153179.DTL. 
3. ^ Michael Kanellos (April 24, 2002). "End of era as AMD's Sanders steps aside". CNET. http://news.com.com/End+of+era+as+AMDs+Sanders+steps+aside/2100-1001_3-890695.html. 

External links

• The Fairchild Chronicles
• Interview with Jerry Sanders at his alma mater
• Massive source of links and reviews regarding Jerry Sanders
• Profile of Jerry Sanders
• AMD "Jerry Sanders" Creative Design Competition
• http://www.amd.com/us-en/assets/content_type/DigitalMedia/30724C_Jerry_Sanders_E.jpg

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Name	Sanders, Jerry
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Date of birth	September 12, 1936
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