MTV Select

"MTV Select" was a television program which aired weekday afternoons on MTV across Europe launched in 1997 (a similar series MTV Dial aired between 1996-1997 on MTV Europe but was replaced by MTV Select). Originally there were four versions of MTV Select including a German, Italian, UK and Pan-European versions which aired on local MTV channels MTV Germany, MTV UK, MTV Italy and the original European channel MTV Europe. Later versions included Polish, Romanian and Spanish versions of the show but were later axed by MTV, to make way for European versions of TRL. TRL UK and TRL Poland where later axed due to poor rating as they never received the same success as MTV Select.

MTV Select later appeared on MTV Japan in 2000 and was later replaced. The show is currently a big hit on MTV India, where the show format is to telecast live user requests, received through phone calls or e-mails. With the launch of MTV Canada, a Canadian version of MTV Select aired on A-Channel, MTV Canada and Toronto One. Hosted by Amanda MacKay and Brian Adler and taped in Vancouver, British Columbia, the show featured interviews with bands and singers, video requests, and a countdown of the ten songs that received the most votes at the Select website, starting at #10 on Monday and ending at #1 on Friday. When MTV Canada was re-branded as Razer, the show was renamed 969.

Today most European MTV's no longer have live studio based interactive request shows except MTV Germany, MTV Italy and MTV Romania with local versions of TRL where they have received some success unlike the UK launch of the same series.

ee also

* "Much on Demand"
* "Total Request Live"