Squeeze page

Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers.

Background

In the discipline of Direct Marketing, the subscriber list is considered the most important part of a mailing campaign. As a result, marketers devote a great deal of time and money to collecting a "list" of highly targeted subscribers. Common methods for gathering a mail list include Business Reply Cards (BRC), telemarketing, list rentals, and co-registration agreements.

In the digital world, an email list serves the same purpose. A highly targeted list of email subscribers allows the owner to market his product and service with a fairly high probability of success. However, with the proliferation of spam, consumers are very careful about giving out their email addresses. To ease consumer concerns, experienced online businesses create "Squeeze Pages" that detail what the subscriber will be receiving and the businesses privacy standards.

Businesses that responsibly use "Squeeze pages" have experienced substantial boosts in the visitor-to-subscriber conversion rates.

queeze Page Strategies

Internet marketers borrow copywriting techniques from offline direct response marketing. This includes the use of a headline, bullets, teaser copy, deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with multiple incentives in exchange for their contact information.

As a general rule, Internet Marketers try to keep the content on their Squeeze Pages to a minimum. The goal of the page is to obtain the visitor's email address; additional information could distract the user or cause them to "Click-Away" to a different website. Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus visitors' attention on one choice: register for the email list or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.

Squeeze Pages are often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email address. The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using Squeeze Pages.

New technology has also led to adding voice or video to Squeeze Pages in an effort to capture the visitor's attention.

queeze Pages and Search Engine Optimization

Recently, the major Search Engines have adjusted their algorithms to better rank and sometimes exclude Squeeze pages that are considered to be "spam" due to their lack of content. In addition, some marketers have seen their pay-per-click campaigns being penalized by restrictions that prevent "affiliates" from purchasing pay-per-click advertising to build opt-in lists for future sales. In response, marketers have begun to increase the amount of content included on Squeeze pages to ensure that their page maintains its search result rankings.

ee also

* Autoresponder
* Electronic mailing list
* Landing Page