The Grocer

The Grocer

"The Grocer" is a British market leading magazine devoted to grocery sales, published by William Reed Business Media. It has been published since 1862. [ [http://www.william-reed.co.uk/view_product.aspx?productid=1&categoryid=&categoryname=Grocery Grocery - The Grocer - The market leading weekly for the UK grocery market - William Reed ] ] It's readership encompasses every aspect of the industry, from directors of the large multiples to independent retailers. The magazine provides collective focus right across the entire food and drink spectrum, enjoying strong readership among growers, food processors and manufacturers, and in addition key opinion formers and the national media. According to the publishers, in the first half of 2007, total press circulation of "The Grocer" brand was 69 million. [ [http://www.cr-awards.co.uk/thegrocer.aspx About The Grocer - The Convenience Retail Awards ] ]

The enormous success of its recruitment advertising has also ensured an audience beyond the bounds of the traditional grocery market. As the over-arching and most trusted food and drink title, it provides all the news and analysis for the biggest industry in the UK. The Grocer is also available as an indispensable online service at www.thegrocer.co.uk

The Grocer's online recruitment website, GrocerJobs, offers the best sales, marketing and retail jobs in this area. Continually updated and fully interactive, if you're looking for a job or trying to recruit, look no further www.jobs.thegrocer.co.uk.

"The Grocer" provided inspiration for food writer Joanna Blythman in preparing her 2004 book "Shopped".

The Grocer 33

A popular feature of the magazine is 'The Grocer 33'. This is a survey of each of the 5fact|date=April 2008 leading supermarkets' (ASDA, Morrisons, Sainsbury's, Tesco and Waitrose) prices and availability on a range of 33 popular lines and published in each issue. The survey is conducted by "mystery shoppers" and different branches in varying parts of the country are used for each week's survey. The supermarkets place prominence on this feature and ASDA heavily promotes the fact it has been the lowest-priced supermarket in "The Grocer"'s survey for the past eleven years.

Industry awards

The Grocer runs a range of awards in the food retail industry, including:
*The Grocer Gold Awards
*The Grocer Own Label Excellence Awards
*The Grocer Branded Excellence Awards
*Grocery Advertising and Marketing Industry Awards (gramia)
*The Convenience Retail Awards

References

External links

* [http://www.thegrocer.co.uk/ "The Grocer" home page]


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