Insider Pages

Insider Pages

Infobox Company
company_name = Insider Pages
company_
company_type = Private
foundation = 2004
location = San Francisco, CA, USA
industry = Consumer Internet / Local Search
products =
revenue =
operating_income =
net_income =
num_employees =
parent =
subsid =
homepage = [http://www.insiderpages.com/ www.insiderpages.com]
footnotes =

Insider Pages is an online "local search" service operated by IAC/InterActiveCorp.

Before its acquisition by IAC the company was based in Redwood Shores, California, and had over 600,000 reviews of local merchants around the country. [http://www.insiderpages.com/about/move_funding_press.html "Local Search Engine Insider Pages Announces Relocation to Redwood Shores, CA and Investment by Sequoia Capital, Softbank Capital and Idealab."] , Insiderpages.com press advisory, March 27, 2006] Insider Pages was founded by Stuart MacFarlane in 2004. On March 27, 2006, the company announced an $8.5 million investment by Sequoia Capital, Softbank Capital, and Idealab. The company addressed a demographic (by its description) of young and middle-aged families who own homes in urban and suburban areas.

After laying off two thirds of its staff [ [http://www.techcrunch.com/2007/01/07/big-layoffs-at-insider-pages Techcrunch "Big Layoffs at Insider Pages", January 7, 2007] ] in January 2007, they were acquired (for an undisclosed amount) by IAC, operators of Citysearch, in March 2007.

Features

Some of the site's top features include:
* Multiple reviews per business
* User photos of businesses
* Interactive Maps
* "Helpful" / "Not Helpful" rankings
* Free Merchant promotion tools
* Favorite businesses by city
* Fundraising programs for charity organizations

Further reading

*cite news|work=New York Times|url=http://www.nytimes.com/2006/08/05/business/yourmoney/05money.html|date=2006-08-05|title=Let's Say Your Toilet Backs Up. How Do You Find a Good Plumber?|author=
*cite news|title=Online ad sellers think local|author=Stefanie Olsen|publisher=CNET News.com|date=2005-05-02|url=http://news.com.com/Online+ad+sellers+think+local/2100-1024_3-5690651.html
*cite news|title=Idealab chief stakes out new direction in search|author=Stefanie Olsen|publisher=CNET News.com|date=2004-10-04|url=http://news.com.com/Idealab+chief+stakes+out+new+direction+in+search/2100-1038_3-5395790.html

References


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