Decision Analyst (company)


Decision Analyst (company)
For the occupation, see Decision analyst

Decision Analyst (founded 1978) is an American marketing research and consulting firm based in Arlington, Texas. It also operates the American Consumer Opinion online panel, which is made up of over seven million people.

Decision Analyst

Decision Analyst is a full-service, custom marketing research firm serving clients worldwide. From innovation systems and qualitative research to product testing and advertising testing to advanced analytics and volumetric forecasting, Decision Analyst provides analytical systems and analytical thinking.

The firm is a world leader in developing online research systems and capabilities. Its worldwide online panels have over 7 million consumers, technology professionals, executives, medical professionals, physicians, and contractors.

Decision Analyst provides both consumer and business-to-business research services, using both qualitative and quantitative methodologies. Research services include concept testing, advertising testing, packaging testing, product testing, new product research, strategy research, advanced analytics, database analytics, medical research, and customer satisfaction research.

Decision Analyst was founded by Jerry W. Thomas in 1978. It is located in the Dallas/Fort Worth metroplex. Decision Analyst

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