Ivar (brand)

Ivar (brand)

Infobox_Company
company_name = Ivar / Ivarson USA LLC
company_
company_type = Private (Ivarson USA LLC)
company_slogan = The Backpack Reinvented
foundation = April, 2002 in San Anselmo, CA
location = San Rafael, California, United States of America
key_people = Ian Ivarson, Founder
industry = Design, Manufacturing, Distribution
products = Backpacks
num_employees =
revenue =
homepage = [http://www.ivarpack.com/ ivarpack.com] (USA)

ummary of Ivar Backpacks

Ivar is a brand of backpacks, or daypacks, based on the patented Ivar System Shelf Design technology - a main compartment angled shelving design that provides unique comfort, weight distribution, organization, and stability.

The Ivar Story

The shelf design concept Ivar is based on was created, originally, in 1998 by Ian Ivarson. At the time, Ivarson was in his latter years as a high school student at Marin Catholic High School in Kentfield, California. Between then and July 2006 when Ivar was officially launched, Ivarson slowly developed the concept. He used, first, a sewer in Berkeley, California. Eventually, Ivarson began working direct with unionized factories in Vietnam and China. Ivarson also filed for and was granted patents on the concept. Ivarson sold his first pack to a college roommate at the University of Denver just prior to graduation in 2004.

In April 2002, Ivarson incorporated Ivarson USA LLC as the owner, designer, and distributing vehicle of Ivar product and officially launched the new Ivar backpack brand in July 2006.

Ivar System Shelf Design Technology

The Ivar System is a patented technology and encompasses an internal sewn-in shelving design, for weight distribution and organizational purposes. According to the Company's website, with a URL of [http://www.ivarpack.com ivarpack.com] , it is patented in the United States and is pending internationally.

Commitment to Quality

According to the Company's website, with a URL of [http://www.ivarpack.com ivarpack.com] , Ivar backpacks are equipped with a product life guarantee.

Where Ivar Backpacks are Sold

* Sporting good, outdoor, and luggage stores.
* Online (such as at eBags.com, Magellans.com, and TravelSmith.com).
* Catalogs (such as Magellan's Travel Supplies and TravelSmith).Ivar appears to be a specialty item with limited distribution.

External Sources

* [http://www.ivarpack.com Ivar Official Website]
* [http://www.marinij.com/marin/ci_3940359 "Marin IJ" news story on Ivar]
* [http://www.du.edu/today/stories/2006/August/2006-08-07-ivarson1.html "University of Denver" news release on Ian Ivarson and Ivar]
* [http://pressroom.prlog.org/ivarpack/aboutus.html Ivar Backpack in PRLog.com]
* [http://www.ivar-backpack.blogspot.com Ivar Backpack BLOG]


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