Sell-through

Sell-through

In publishing, sell-through refers to a percentage of units shipped which are actually sold. In the case of books, the rest is returned to the publisher. Other items, such as software, are usually discounted.

Sell-through is always expressed as a percentage. Net sales essentially refers to the same thing, in absolute numbers.

Sell through refers to sales made directly (Direct sales). Sell in, on the other hand, refers to sales made through a channel.

Home video sell-through

In the home video industry, sell-through refers to units which are sold directly to consumers, rather than to stores that rent them out. Sell-through priced videocassettes were generally under $30 in the United States, as contrasted with full-priced titles, generally priced at over $80 retail. With the coming of movies on DVD, sell-through pricing became the norm for DVDs in the United States.

Business Definition

Sell-through is a percentage of units sold during a period (usually 1 month).

It is calculated by dividing the number of units sold by the beginning on-hand inventory (for that same time period).

Example:

During the month of May you sell 100 units. You received 300 units in receipts. You end May with 900 units of stock (EOM, End of Month stock). What was your Beginning On-Hand units and what was your Sell-through?

Beginning of Month stock (BOM) = EOM 900 units - Receipts 300 units + Sales 100 units = 700 units

Sell-through = Sales 100 units / Beginning Inventory (BOM) 700 = 14.3% Sell-through in May.


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • sell-through — ˈsell through adjective [only before a noun] MARKETING sell through films on video are intended for customers to buy rather than rent: • Disney executives have decided to release the film as a sell through title. sell through noun [countable] * * …   Financial and business terms

  • sell through — 1. To sell (a product) to the end user, as opposed to a retailer 2. (of a product) to be sold to the end user (sellˈ through noun) • • • Main Entry: ↑sell …   Useful english dictionary

  • sell through — UK US sell through Phrasal Verb with sell({{}}/sel/ verb (sold, sold) ► COMMERCE, MARKETING to be sold to customers: »Even with best sellers, you can t just sit back and assume the run will sell through …   Financial and business terms

  • sell-through — ˈ ̷ ̷ ˌ ̷ ̷ noun ( s) : the amount or percentage of a product that is sold to consumers relative to the total quantity available in stores a book with 60% sell through methods to improve a magazine s sell through …   Useful english dictionary

  • sell-through — ADJ: ADJ n A sell through video is a film on video that you can buy …   English dictionary

  • sell-through — noun a) The proportion of wholesale items that are eventually sold at retail b) The practice of retailing items (such as DVDs) that are normally, or were previously rented …   Wiktionary

  • sell-through — noun 1》 the ratio of the quantity of goods sold by a retail outlet to the quantity distributed to it wholesale. 2》 the retail sale of something, especially a pre recorded video cassette, as opposed to its rental …   English new terms dictionary

  • sell-through —   an industry term meaning prerecorded videocassettes or DVDs priced lower, to encourage their sale rather than rental …   Glossary of cinematic terms

  • Electronic sell-through — (EST) is the offer of content, usually video through the internet, that will allow users to keep a copy of the movie permanently on their computer hard drive and eventually to burn it to a DVD R or transfer it to a portable device. [ cite web|url …   Wikipedia

  • Sell side — is an expression used in financial markets. It refers to firms that take orders from Buy side firms and then work the orders. This is typically achieved by splitting them into smaller orders which are then sent directly to an exchange or to other …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”