KKMG

Infobox Radio Station
name = KKMG


city = Pueblo, Colorado
area = Colorado Springs Metropolitan Area
frequency = 98.9 MHz HD Radio
airdate = 1983
branding = "98.9 Magic FM"
slogan = "The Springs Number One Hit Music Station"
format = Top 40 Mainstream
erp = 57,000 watts
haat = 695 meters
class = C
facility_id = 11229
owner = Citadel Broadcasting
webcast = [http://www.989magicfm.com/article.asp?id=525028 Listen Live]
website = [http://www.989magicfm.com 989magicfm.com]
callsign_meaning = MaGic
sister_stations = KATC, KCSF, KKFM, KKPK, KVOR

KKMG (98.9 FM), known as "98.9 Magic FM", is a heritage CHR/Top 40 radio station in Colorado Springs-Pueblo radio market. The Citadel Broadcasting outlet is licensed to Pueblo and has an ERP of 57 kW.

History

KKMG signed on in 1983 and originally served only the Pueblo area. KKMG had a slightly different moniker calling itself "Magic 99," in spite of the fact it was on 98.9 and KVUU was on the 99.9 frequency.

In 1987 KKMG adjusted their moniker to "Magic FM" in order to end any confusion between them and KVUU. In the fall of 1988 KKMG decided to make the move into the Colorado Springs area. Recently then direct competitor KATM also made a move into the city to compete with current CHR leader KIKX. With both stations playing a Mainstream Hit Music mix, KKMG switched to a Rhythmic/Crossover format which was then a mix of Pop, R&B, and Dance music with very little Hard Rock. KKMG became a player in the Colorado Springs market and would eventually force KIKX and KATM out of the CHR format. KKMG would move back to a CHR/Pop lean in 1994. In spite of its good ratings, KKMG lost money, and entered a Lease Marketing Agreement with Classic Rocker KKFM in 1991. KKFM's parent company Citadel Broadcasting would buy KKMG and is owned by the company to this day. The original Magic Morning Show, CK, Lazerman and Howie the Intern, helped propell KKMG to some of their highest ratings ever from 1999 to 2003 (According to Arbitron Ratings system.) KKMG had dominated the radio ratings in CS until 2004 when KIBT signed on with a Hip-Hop/R&B leaning Rhythmic format.

98.9 Magic FM Line up

Weekdays

DJ Michaels 12Mid - 5.30am

Magic Morning Show 5:30am - 10am

Romi 10am - 12noon

D-Rock 12noon - 2pm

Danger Dean 2pm - 7pm

Turk 7pm - 12Mid

Saturdays

DJ Michaels 12Mid - 6am

Magic Morning Show 6am - 10am

Danger Dean 10am - 3pm

Diablo 3pm - 7pm

Big Mack 7pm - 12Mid

Sundays

Hollywood Hamilton 7am - 10am & 7pm - 10pm

John Foxx 10am - 1pm

Turk 1pm - 4pm

Diablo 4pm - 7pm

Khool Aid & E-Dub 10pm - 12Mid

Other DJ's

Cheeba

External links

* [http://www.989magicfm.com KKMG official website]
*FMQ|KKMG
*FML|KKMG
*FMARB|KKMG