- Toyota Australia
Toyota Motor Corporation Australia, or Toyota Australia, is a division of
Toyota Motor Corporation , which is based inJapan . TMCA markets Toyota products and manages motorsport, advertising and business operations for Toyota Motor Corporation inAustralia . TMCA is also responsible forLexus vehicles in Australia.The current head of TMCA is Ted Okada and David Buttner is TMCA's senior executive director of sales and marketing. John Conomos is Chairman Emeritus and is the Principle Policy Advisor on TMCA. Before Ted Okada, Ken Asano was the head of TMCA.
Toyota's
tagline is 'Oh What a Feeling!', which has been used in media since the mid-1980s.History
TMCA first began in 1958 where Toyota LandCruisers were imported by Thiess Toyota for the Snowy Mountains Hydro-electric scheme. By 1963, assembly of Toyota vehicles in Australia began by AMI, taking place at the production plant in Port Melbourne, Victoria. The production line of Toyota vehicles in 1963 was that of the
Toyota Tiara . One of the leading forces of getting Toyota established in Australia was Kennath Hougham.A production plant in Altona, Victoria was established and began the production of engines in 1978, following the progressive growth of AMI.
The first AMI exported car was a
Toyota Corona wagon in 1986 headed for New Zealand.The one-millionth locally built Toyota was produced in 1992.
In 1994, all vehicle manufacturing operations were moved from Port Melbourne to Altona. The last vehicle produced at the Port Melbourne plant was a
Toyota Camry and the first vehicle produced at the Altona plant aToyota Corolla . Port Melbourne continued performing minor operations for TMCA.The two-millionth locally built Toyota was produced in 2004.
In 2005, the ten-millionth worldwide
Toyota Camry was built at TMCA's Altona plant.The complete closure and end of all Toyota production operations at the Port Melbourne plant took place in May 2006. All manufacturing was shifted to Altona.
The milestone of the 500,000th TMCA vehicle export also occurred in May 2006. The vehicle was a
Toyota Camry , headed for New Zealand.Throughout TMCA's history, many Toyota vehicles have been built at either Altona or Port Melbourne, including the
Toyota Tiara , theToyota Corona , theToyota Crown , theToyota Corolla , theToyota Camry and theToyota Avalon . TheToyota Land Cruiser was never built in Australia.As of 2006, TMCA's Altona plant in Victoria produces the
Toyota Camry . Production of theToyota Avalon has ceased, due for replacement on the manufacturing line by theToyota Aurion , which shares many components with theToyota Camry . TMCA has expressed interests in locally building theToyota Kluger 4WD at Altona in the future.TMCA will start to build the next generation
Toyota Camry Hybrid in 2010 after securing a $35 million subsidy from the Federal Government. " [ [http://business.smh.com.au/toyota-wins-subsidy-for-altonabuilt-hybrid-20080610-2o59.html Toyota wins $35m subsidy for Altona-built hybrid ] ]TMCA Sales Figures
Toyota Motor Corporation Australia currently holds the largest market share of Australia's new car market.
They have been in the position of Australia's top seller of new cars since the sales period of 2003-2004, where that position was taken over from
Holden .Total New Car Sales by TMCA
*2003-2004: 186,370
*2004-2005: 201,737
*2005-2006: 202,817
*2006-2007: 213,847 (current Australian car industry record for highest annual new car sales)
In the sales period 2006-2007, Toyota Australia became the first automotive company from 1978 to have been the leader in total sales, passenger vehicles sales and commercial vehicles sales.
Current Models
TMCA currently offers a large range of motor vehicles in Australia for private and fleet buyers.
Passenger Models
*
Toyota Aurion *
Toyota Camry *
Toyota Corolla *
Toyota Prius 4WD Passenger Models
*
Toyota Kluger *Toyota Land Cruiser 200
*
Toyota Land Cruiser Prado *
Toyota RAV4 Commercial Models
*
Toyota Coaster *
Toyota Hiace *
Toyota Hilux *Toyota Land Crusier 78
Concepts/Experimental Models
*
Toyota Sportivo Concept *
Toyota Camry TS-01 *
Toyota X-Runner Motorsport
TMCA currently supports motorsport in the form of the Australian rally, with a
Toyota Racing Development liveryToyota Corolla .Toyota Racing Development , or TRD, also forms TMCA's tuning division to create performance versions of commonToyota vehicles. The tuning division was launched in 2007 and is managed by Prodrive. It is designed to compete with rival makers Ford and Holden, with their tuning divisions of FPV and HSV respectively. The first vehicle released by TRD was the TRD Aurion, a supercharged version of theToyota Aurion large car. The TRD Hilux, a supercharged version of theToyota Hilux ute, is due for release in the second quarter of 2008.ponsorship
TMCA is currently the premiere sponsor of the AFL Premiership. The original sponsorship deal was signed for the 2004-2006 seasons. Furthermore, a contract was signed on
16 July 2006 at the Telstra Dome in Melbourne to extend this contract by two years.ee also
*
Australian Motor Industries , an assembly firm bought out by Toyota Australia for its Port Melbourne assembly facilityReferences
External links
* [http://www.toyota.com.au Toyota Motor Corporation Australia Website]
Wikimedia Foundation. 2010.
