Irish Daily Mail

Infobox_Irish_Newspaper
name = Irish Daily Mail


type = Daily newspaper
format = Tabloid
foundation = February 2006
owners = Daily Mail and General Trust
Associated Newspapers Ltd
political = Right-wing
headquarters =
editor = Paul Field
website = [http://www.dailymail.co.uk/ www.dailymail.co.uk]
The "Irish Daily Mail" is a newspaper published in the Republic of Ireland by Associated Newspapers. The paper was launched in February 2006 with a launch strategy that included giving away free copies on the first day of circulation and low pricing subsequently. [ [http://www.rte.ie/news/2006/0206/dailymail.html?rss Irish Daily Mail launched today] RTE News] The aim of this strategy was to attract readers away from the "Irish Independent". [ Dan Milmo [http://business.guardian.co.uk/story/0,,1703719,00.html Daily Mail's new edition targets O'Reilly's Irish Independent] , "The Guardian", 7 February 2006, accessed 5 September 2006 ]

Despite initially promising sales, some commentators have claimed that the newspaper's circulation has fallen of late, Cristina Odone [http://media.guardian.co.uk/site/story/0,,1859518,00.html Has Dacre lost his Midas touch in Ireland?] , "The Guardian", 28 August 2006, accessed 5 September 2006 ] a charge refuted by the newspaper's editor-in-chief. Ted Verity [http://www.guardian.co.uk/letters/story/0,,1861476,00.html. Newspaper rise] , "The Guardian", 31 August, 2006, accessed 4 October 2007 ]

British media analyst Roy Greenslade argues that this is because whereas the UK version of the "Daily Mail" acutely understands its readership, "None of that understanding of the culture, politics and genuine interests of the Irish people is evident in the pages of the Irish Daily Mail". [ Roy Greenslade [http://blogs.guardian.co.uk/greenslade/2006/07/why_the_daily_mail_is_doing_ba.html Why the Daily Mail is doing badly in Ireland] , "The Guardian", 22 July 2006, accessed 5 September 2006 ] The paper has faced criticism for attempting to transfer its traditional campaigns on topics such as the EU and immigration and asylum from the UK market to Ireland. In Ireland, the EU and immigration are considered building blocks of Ireland's booming economy and as such do not apply to Ireland in the same way as they do in the UK. The "Daily Mail" in London has also faced allegations in the past of anti-Irish prejudice, and has been reported to the Press Complaints Commission on these grounds by a non-governmental organisation from Northern Ireland, the Pat Finucane Centre. [ [http://www.serve.com/pfc/weekly/inu27apr97.html#Anti Anti Irish racism complaint] , Pat Finucane Centre Ireland news update, 27 April 1997, accessed 27 September 2006]

Irish columnists are contributing to the paper, with Ronan Mullen's column, for example, in the "Irish Daily Mail" since May 2006. Ronan Mullen was previously a columnist with the "Irish Examiner". Mary Ellen Synon, a former "Sunday Independent" columnist who had controversial views on travellers, asylum seekers and the Paralympics is a regular contributor to the paper.

On 24 September 2006, "Ireland on Sunday", which had been purchased by Associated Newspapers in 2001, was rebranded as the "Irish Mail on Sunday", replacing the British edition of the "Mail on Sunday" in the Irish market.

In February 2007 Fine Gael leader Enda Kenny cited the "Irish Daily Mail" in the Dáil regarding a front page which depicted a CT scanner that lay idle in a laundry room.

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