- Diet Rite
Diet Rite Pure Zero Type Diet Cola Manufacturer Cott Beverages and Dr Pepper Snapple Group Country of origin United States Introduced 1958 Related products Diet Coke, Diet Pepsi, Tab
Diet Rite is a brand of no-calorie soft drinks originally distributed by the RC Cola company. It was introduced in 1958 and initially released as a dietetic product, but was marketed to the general public as a healthful beverage in 1962. The original formula was sweetened with cyclamate and saccharin.
Today it is owned by and distributed by Dr Pepper Snapple Group (known until 2008 as Cadbury Schweppes Americas Beverages), after the merger with Dr Pepper/Seven Up. Product containers, however, still bear the Dr Pepper/Seven Up markings.
The early 1960s broadcast media advertising campaign featured a jingle with the lyrics:
- Diet Rite Cola
- Good for you and children too
- Because it hasn't got
- Any sugar at all ... new Diet Rite Cola!
- By 1969, the Food and Drug Administration banned cyclamate, forcing the beverage to be reformulated with saccharin.
- Diet Rite was reformulated in 1983 to eliminate sodium, making it the first sodium-free diet soda.
- In 1987, after having used a blend of the two sweeteners, the saccharin was replaced entirely with NutraSweet brand aspartame and eliminating caffeine altogether.
- In the 1990s, several fruit-flavored varieties of Diet Rite were introduced.
- In 2000, the line was reformulated yet again, this time to replace aspartame with Splenda brand sucralose and Sunett brand Acesulfame potassium. It became the first major diet soda in the United States to use neither aspartame nor saccharin as a sweetener.
- In 2005, "Pure Zero" was added to the name, and a cherry cola flavor was introduced in 2006.
- As of 2011[update], most stores in the United States only carry the cola flavor, and to a lesser extent red raspberry. Kiwi strawberry is no longer available at any stores or online.
- The Snapple website contains a Product Locator link for Diet Rite; however, the page it links to does not include Diet Rite as one of the available brands.
- Diet Rite is no longer listed as one of the brands on the RC Cola website.
- Despite the sparse and diminishing availablility of the brand, this is the only soda currently recommended by Atkins for low-carb dieters because it does not use sugar or aspartame.
- Cola Pure Zero
- Cherry Cola Pure Zero
- Golden Peach Pure Zero (discontinued)
- Kiwi Strawberry Pure Zero (no longer distributed)
- Red Raspberry Pure Zero
- Black Cherry Pure Zero
- Tangerine Pure Zero
- White Grape Pure Zero
- Green Apple Splatter Pure Zero (discontinued)
Dr Pepper Snapple brands Soda
- 7 Up
- A&W Cream Soda
- A&W Root Beer
- Barrelhead Root Beer
- Cactus Cooler
- Canada Dry
- Canfield's Diet Chocolate Fudge
- Diet Rite
- Dr Pepper
- Hires Root Beer
- IBC Root Beer
- RC Cola
- Stewart's Fountain Classics
- Sun Drop
- Sussex Golden
- Tahitian Treat
- Venom Energy
Beverage mixers Diet sodas
Wikimedia Foundation. 2010.
Look at other dictionaries:
Diet Coke — Type Diet Cola Manufacturer The Coca Cola Company Country of origin United States … Wikipedia
Diet Pepsi — Type Diet Cola Manufacturer PepsiCo, Inc. Country of origin United States … Wikipedia
Diet soda — Main article: soft drink Diet sodas (also diet pop, diet, sugar free, or light soft drinks, refreshments, or carbonated beverages) are typically sugar free, artificially sweetened, non alcoholic carbonated beverages generally marketed towards… … Wikipedia
rite of passage — 1. Anthropol. a ceremony performed to facilitate or mark a person s change of status upon any of several highly important occasions, as at the onset of puberty or upon entry into marriage or into a clan. 2. any important act or event that serves… … Universalium
RC Cola — Type Cola Manufacturer Cott Beverages/ Dr Pepper Snapple Group Country of origin United States Introduced … Wikipedia
Dr Pepper — For other uses, see Dr Pepper (disambiguation). Dr Pepper Dr Pepper logo Type … Wikipedia
Shasta (soft drink) — Shasta Beverages, Inc. Industry Beverages Founded 1889, Maryland Headquarters Hayward, California, United States Area served United States Products … Wikipedia
Fritz-Kola — Bei den Cola Getränken ist die gesamte westliche Welt zu mehr als 90 Prozent zwischen zwei US Konzernen aufgeteilt. Für viele Verbraucher ist Cola automatisch entweder gleichbedeutend mit Coca Cola oder Pepsi Cola. Es gibt aber eine Reihe von… … Deutsch Wikipedia
Liste von Cola-Marken — Verschiedene Colasorten. (PEPSI, TAUfrisch Cola, PEPSI MAX, River Cola, Coca Cola, Sinalco Cola, afri cola, Coca Cola Light) Die Liste von Cola Marken stellt weltweit, nach Ländern sortiert, aktuell produzierte und auch nicht mehr produzierte… … Deutsch Wikipedia
Dr Pepper Snapple Group products — Dr Pepper Snapple Group beverages include:* 7Up – sold by Dr Pepper Snapple Group in the United States, and by PepsiCo elsewhere ** Diet 7Up ** Cherry 7Up ** Diet Cherry 7Up * 7Up Plus ** Mixed Berry ** Cherry ** Island Fruitâ * Bournvita – a… … Wikipedia