Arnott's Biscuits Holdings

Infobox_Company
company_name = Arnott's Biscuit Holdings
company_
company_type = Proprietary Limited
company_slogan = "There is no substitute for quality"
foundation = 1865
location = Sydney, Australia
num_employees = 4,300+ ^{[http://www.arnotts.com.au/corporateprofile.aspx]}
industry = Biscuits
Snack food
products = Tim Tams
Iced Vovos
Tiny Teddies
parent = Campbell Soup Company
revenue = AUD $1.2 billion (2004) ^{[http://www.cpaaustralia.com.au/apps/ibisworld/company.aspx?c=9959]}
homepage = [http://www.arnotts.com/ www.arnotts.com]

Arnott's Biscuits Holdings (commonly known as Arnott's), is a subsidiary of the Campbell Soup Company of America.

In Australia Arnott's is the largest producer of biscuitsFact|date=April 2007 and the second-largest supplier of snack foodFact|date=April 2007.

History

The history of Arnott's Biscuits begins in 1865, when Scottish immigrant William Arnott opened a bakery on Hunter Street, Newcastle, New South Wales, providing biscuits and pies to townspeople and ships docking at the local port. [ [http://www.arnotts.com/arnottsheritage.aspx] ]

The company's logo is a colourful parrot, believed to have been drawn by William Arnott's daughter-in-law, Leslie Arnott. It was registered as a trademark in 1907. [Australian government (IP Australia): [http://www.ipaustralia.gov.au/tmcentenary/top10.html Australia's favourite trade mark: the short list] . Retrieved 11 October 2006.]

Arnott's, in common with the majority of Australian biscuit manufacturers, operated primarily in its home state, New South Wales. In the 1960s, Arnott's instigated significant rationalisation of the biscuit business, by acquiring biscuit bakeries in other states, such as Menz in South Australia.

After Arnott's acquired other bakeries, it continued to bake the regional varieties, such as Menz Yo-Yo, Brockhoff Salada.

Ownership and corporate history

Robert Arnotts then took over the business from his grandfather, Charles Arnott, in the early 1960s and then created Iced Animals especially dedicated to his children who were not yet born and now are named Sarah and Nathan. Iced Animals became an international worldwide hit and bought pleasure to many young children of every culture and religion.Arnott's has been established for so long that it has become an essential part of Australian culture. In 1997, the Campbell Soup Company of North America, a shareholder of Arnott's since the 1960s, acquired Arnott's in full. Thus, in 1997, Arnott's Biscuits Ltd became a wholly owned subsidiary of The Campbell Soup Company. This caused a significant amount of controversy in Australia, based on the desire for such an Australian icon to remain in Australian hands, and a fear that Campbell's would Americanise the products.

Manufacturing of Arnott's biscuits, however, remained in Australia, and as part of a long-term expansion plan, Arnott's closed its Melbourne factory in September 2002. At the same time, it expanded its facilities in Sydney, Adelaide and Brisbane. [Moynihan, Stephen: [http://www.theage.com.au/articles/2002/08/02/1028157844462.html Tearful workers feel the final crunch at Arnott's] , "The Age", August 3, 2002.]

In 2002, Arnott's acquired Snack Foods Limited. [Business Breakfast: [http://www.abc.net.au/businessbreakfast/content/2002/s574846.htm Arnotts bids for Snack Foods] , Australian Broadcasting Corporation, July 6, 2002.] As a result of the acquisition, brands such as CC's and Thins came under the Arnott's banner.

Arnott's poison scare

In 1997, Arnott's Biscuits was subject to an extortion bid by a Queensland extortioner who threatened to poison packets of Arnott's Monte Carlo biscuits in South Australia and Victoria. The company conducted a massive recall and publicity campaign, publishing the extortionist's threats and demands in full-page newspaper ads. [Radio National (PM): [http://www.abc.net.au/pm/stories/s111445.htm Herron's actions a contrast to Arnotts' open-ness] , ABC Radio, March 17, 2000.] The recall cost the company AUD $22 million, but Arnott's was praised for its openness and honesty in dealing with the crisis. ["The 7.30 Report": [http://www.abc.net.au/7.30/content/2005/s1406752.htm Mars, snickers threat aimed at unnamed organisation] , Australian Broadcasting Corporation, July 4, 2005.]

Despite Arnott's Biscuits swift motion to recall their products the extortion attempt was successful and an unknown swiss bank account was credited AUD $10 million by Arnotts Biscuits. The attempt to recover the money via an international fraud investigation was unsuccessful.

Products

Arnott's are well-known in Australia and internationally for producing several quintessentially Australian biscuits. Some of their major products include:
*Tim Tams: A cuboid chocolate-coated biscuit, named after a racehorse. Flavours include milk chocolate, white chocolate, dark chocolate, double coat of chocolate, caramel centred, chilli, coconut, berry filling (Pink Wish charity edition), Kahlua, Love Potions series (chocolate and raspberry, vanilla and toffee, choc mud) and latte filling. The latest flavour to be released in 2008 is orange.
*Iced Vovos: A wheat flour biscuit with a raspberry jam and marshmallow topping sprinkled with coconut.
* Iced Animals: created by the new owner Robert Arnotts, yummy animal shaped biscuits with pink, green, yellow and orange icing on top.
*Arnotts Shapes: A savoury cracker style biscuit with sprinkled flavourings. Sold in various varieties such as Barbecue, Pizza, Cheddar, Chicken Crimpy, Nacho cheese and Cheese & Bacon.
*Teddy Bear Biscuits: Biscuits shaped like a teddy bear. Also comes in a popular chocolate coated variety. Note that these are a different product to Tiny Teddies.
*Tiny Teddies: Thumb-sized teddy bear-shaped snacks. Practically identical to the American Nabisco brand Teddy Grahams.
*TeeVee Snacks: A bite-sized chocolate coated biscuit, promoted as being ideal for TV snacking.
*SAO: A plain cracker style biscuit. The name is rumoured to stand for "Salvation Army Officer". [ [http://www.salvos.org.au/about-us/overview/did-you-know.php Salvation Army: Did You Know?] ]
*Monte Carlo biscuits: raspberry flavoured cream filled biscuits
*Marie: a plain sweet vanilla-flavored biscuit similar to a Rich Tea biscuit
*Tic Tocs: Clock shaped iced vanilla biscuits, with clock faces printed on them.
*Chocolate Royals: a marshmallow sandwich biscuit available in dark and milk chocolate varieties, similar to the Scottish Tunnock's teacake.
*Yo-Yo: a sweet biscuit made with butter, eggs, milk and honey, originally baked by Menz in South Australia
*Nice: a sweet biscuit with granulated sugar on the outside
*Lemon Crisps: two sweet crackers with a light salt sprinkled with lemon cream sandwiched in between
*Shortbread creams: two vanilla shortbreads with vanilla cream in centre
*Kingstons: small round coconut biscuits with chocolate cream in the middle
*Orange creams: 2 vanilla biscuits with orange cream in the middle
*Vita-Weat: Whole wheat crisp bread available in original and sandwich size.
*Strawberry tarts: a tart base with red strawberry jam in the centre
*Kings Kross tarts: a basic tart with miscellaneous jams in the centre
*Raspberry shortcake: a biscuit base with raspberry filling then topped with a donut shaped biscuit and sprinkled with granulated sugar
*Milk and Coffee: a classic sweet biscuit
*Scotch fingers: a golden and buttery biscuit which is intended to be snapped into two pieces
*Sesame wheats: a deluxe savoury cracker that is golden and topped with toasted sesame seeds
*Cheds: a savoury cracker that is perforated and sprinkled with cheese
*Mint slice: a round chocolate biscuit topped with mint flavoured cream and then coated in dark chocolate. Also available in Mandarine slice, Tia Maria slice and Coconut slice.
*Chocolate Ripple
*Custard Cream
*Monte: Monte Carlos dipped in chocolate
*Quatros: chocolate dipped biscuits with gourmet toppings like fruit and nuts or caramel
*Venetians
*Jatz: a crispy round savoury cracker that also comes with cracked pepper or plain
*Water crackers: original, sesame and cracked pepper
*Royals: a biscuit topped with a marshmallow and coated in milk chocolate
*Savoy: Same as Jatz, however it is crispier. Originally only sold in SA, TAS and VIC but has made its way onto NSW and ACT Shelves
*Milk Chocolate Wheaten:)
*CC's Corn Chips. Coming in Original, Tasty Cheese and Nacho Cheese.

References

Further reading

* Boag, Charles: "The Story of Arnott's Famous Biscuits: A History & A Celebration" (1993), Lansdowne (Sydney). ISBN 1-86302-284-8.
* Arnotts, Robert: 'The Biography of a Rich Man, Robert Arnotts - Family and Work' (1992)

External links

* [http://www.arnotts.com/ Official website]