Channel 854

Channel 854
Channel 854
Head 854games.png
Channel 854 logo
Launched October 6, 2004
Owned by William Hill plc,
YooMedia
Formerly called Channel 425
(Until: March 6, 2006)
Replaced iSports TV
Website www.channel854.com
Availability
Satellite
Sky Digital Channel 854

Channel 854, previously known as Channel 425, though actually William Hill TV but could not be referred to this name due to broadcasting rules, was a satellite television sports and gambling channel in the United Kingdom and Republic of Ireland broadcasting as a free-to-air service on Sky Digital. Owned by William Hill and YooMedia, the channel launched on October 6, 2004, and replaced the previous occupant iSports TV, which shared several programming features.

Its main focus was on betting and gaming, showing mostly live greyhound racing, electronic and presenter-hosted interactive game shows, and poker. The channel briefly also showed live Brazilian football, live Major League Baseball, live horse racing, and live daytime studio phone-in programming from talkSPORT radio station, known as talkSPORT TV.

After much of the sports based programming left the station, the channel was moved from the sports section to the gaming section of the EPG, and changed to being named as Channel 854 as a result. The poker element however retained the Poker 425 name. The remaining poker and live greyhound racing later ceased on October 28, 2006. The channel then only broadcast a promo for Monte Carlo Roulette 24-hours per day. The channel was removed from the EPG on January 3, 2007.

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