Rinso

Rinso

Rinso was the brand name of a laundry soap most commonly used in the United States, the United Kingdom, and Australia. The brand was created by Hudson's Soap which was sold to Lever Brothers of Port Sunlight, UK in 1908. [cite web |url=http://www.pjonline.com/Editorial/19991218/articles/soap.html |title=History of soap |accessdate=2008-05-23] It was also manufactured by the Lever Brothers Company (later known as Unilever) in the United States, starting in 1918.

Rinso was one of the first mass-marketed soap powders. It was advertised widely on radio, being the sponsor of many network programs such as the popular daytime soap opera "Big Sister" from 1936 to 1946, and the night-time programs "Big Town" from 1937 to 1942, "Mayor of the Town" from 1942 to 1943, and most notably "The Amos 'n' Andy Show" from 1943 to 1950. During this time the product's advertisements happily chanted the slogan "Rinso white, Rinso bright" and boasted that Rinso contained "Solium, the sunlight ingredient".

In the 1950s sales plummeted when a new detergent, "Tide", manufactured by rival Procter & Gamble, proved to be much more popular. "Rinso" was revamped in the mid-1960s, and given a new name, Sunshine Rinso. The justification for the name change was that the new and improved "Rinso" now had "sunshine whiteners".

There was heavy ad backing (for example, a heavily played commercial during this time period was a pop version of a "Sunshine Rinso" jingle, set to "You Are My Sunshine"). Sales did not improve appreciably, and "Rinso" eventually disappeared from store shelves by the mid-1970s, although the liquid detergent Rinso Blue could still be seen on U.S. shelves as recently as the late 1980s.

"Rinso" was, in effect, replaced with another Unilever detergent, " Surf," in its three major markets. However, "Rinso" is still being made by Unilever for the Turkish, Asian, and Central American markets.

In 1992, the Southern California-based 99 Cents Only Stores purchased the rights to the name "Rinso" from Unilever for use in the United States. Rinso brand cleaning supplies are now prominently displayed in their stores. [cite web |url=http://www.cbronline.com/companyprofile.asp?guid=B50E978D-8A9E-4EB4-9D6F-402D39BA2AC9&CType=View |title=99 CENTS Only Stores |accessdate=2008-05-23]

References

External links

* [http://www.unilever.com.tr/ourbrands/homecare/rinso.asp Turkish Rinso site (in Turkish)]


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • go Rinso — | ”rmso] in. to fail; to collapse in price. (A play on to go down the drain. Rinso is a laundry soap that goes down the drain after it is used. Used in the context of the securities markets or other financial setting.) □ All my drug stocks went… …   Dictionary of American slang and colloquial expressions

  • síndrome rinso-positivo — medic. Alusión a un paciente sucio …   Diccionario Lunfardo

  • Shunryu Suzuki — Infobox Buddhist biography name = Shunryu Suzuki img size = img capt = Shunryu Suzuki on David Chadwick s Crooked Cucumber landscape = birth name = other names = dharma name = birth date = birth date|1904|5|18 birth place = Kanagawa Prefecture,… …   Wikipedia

  • Surf (detergent) — OMO ad in Rotterdam Surf is the name of a brand of laundry detergent made by Unilever and sold in the United Kingdom, Ireland, South Africa and many other countries. In the United States the Surf product line is owned by Sun Products. The brand… …   Wikipedia

  • Rangaku — A meeting of Japan, China, and the West, Shiba Kōkan, late 18th century …   Wikipedia

  • Rangaku — ██████████100 % Traduction …   Wikipédia en Français

  • tony — 1. payaso; cf. toni; vamos a ver los tonys del circo , yo trabajo de tony en un circo y me va de los más bien , todos los de la tele son tonys; tienen que entretener; esa es su pega , profe, ¿por qué se le dice tony al payaso? Un gran payaso… …   Diccionario de chileno actual

  • Bovril — in a 250 gram jar Bovril is the trademarked name of a thick, salty meat extract, developed in the 1870s by John Lawson Johnston and sold in a distinctive, bulbous jar. It is made in Burton upon Trent, Staffordshire, owned and distributed by… …   Wikipedia

  • Marmite — For French casserole pot, see Marmite (cooking dish). A jar of British Marmite Marmite (  / …   Wikipedia

  • CBS — This article is about the broadcast network. For its parent company, see CBS Corporation. For other uses of CBS, see CBS (disambiguation). CBS Broadcasting Inc. (CBS) Type …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”