- Seven Guide
Infobox TV channel
name = Seven Guide
logofile = channelseven.svg
logosize = 120px
logoalt = Seven Guide
launch =September 6 2002
closed date =July 4 ,2008
picture format =576i (SDTV)
owner =Seven Media Group
broadcast area =Sydney ,Melbourne ,Brisbane ,Adelaide , Perth
web = [http://www.seven.com.au/ seven.com.au]
terr serv 1 = SD Digital
terr chan 1 = Channel 77
|The Seven Guide was a datacast channel provided by theSeven Network todigital television viewers inAustralia . It began broadcasting onSeptember 6 ,2002 . The channel is broadcast 24 hours a day. The Seven Guide is available to viewers on Channel 77 inSydney ,Melbourne ,Brisbane ,Adelaide and Perth. The Guide is modified for state-based news and program promotions. The guide initially launched inSydney andMelbourne , withBrisbane ,Adelaide and Perth launching the guide later in2003 . The channel ceased broadcasting on July 4, 2008.Features
The Seven Guide featured a twenty-four hour television guide for the programming of
Channel Seven . The channel also provided realtime news twenty-four hours a day, which included breaking news reports and local news reports from state-based news rooms. Also, realtime weather reports for Australia, occasionally localised for state-based markets including wild weather alerts and traffic reports.Live Preview
A live video preview of Channel Seven was available on the Seven Guide. The live video preview was also accompanied by a Now On and Coming Up television guide.
Advertising
The Seven Guide advertised new and high rating television programs from Channel Seven via a small billboard loop. The advertising contained program information and broadcast times, that were modified for different timezones and state-based programming. Following the introduction of
Seven HD , the small billboard loop contained what's on during the week.Identity
The Seven Guides' onair look changed several times since September 2002 when the channel launched. The channel initially had a Red and White theme, with a modern design. The channel featured a smaller 4:3 ratio preview of Channel 7, and a Seven news ticker at the bottom.
In January 2005, the Seven Guide had a revamp of its on-air presentation. The design became simpler, and allowed for a higher concentration of text. The channel featured a larger 4:3 ratio preview of Channel Seven, and a Seven News and weather ticker at the bottom.
The new onair identity of the Seven Guide launched on
June 12 ,2008 . However this identity was dropped for the previous identity on the right onJune 15 ,2008 for unknown reasons.
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