Gum industry

Gum industry

Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the world-wide chewing gum market. The global market shares for the top 5 chewing gum companies are estimated to be:

* 35% Wrigley Company (USA) [Chocolate & Confectionery Int'l, June 2006.]
* 26% Cadbury Schweppes (UK) [ [http://www.ecandy.com/Content.aspx?ContentID=6338 Candy USA] , November 7, 2006.]
* 14% Lotte (South Korea + Japan) [Euromonitor, 2002.]
* 6% Perfetti Van Melle (Italy) [Euromonitor, 2002.]
* 2% Hershey's (USA) [Euromonitor, 2004.]

The remaining 17% of the global market is provided by an estimated 200 to 250 smaller gum companies, some of which are listed below.

The world-wide chewing gum industry in 2006 is estimated to be worth $19 billion in sales or 1.3 million metric tonnes of gum, and has grown by more than 7% in the last 3 years [ [http://www.ecandy.com/Content.aspx?ContentID=6338 Candy USA] , November 7, 2006.] .

Chewing gum accounts for 85% of global sales, and bubble gum the other 15% [Euromonitor.] .

History

*1891: Wrigley Company (USA) was established
*1909: L.A. Dreyfus (USA) was established
*1916: The Hershey Company enters the chewing gum business
*1918: NACGM [National Association of Chewing Gum Manufacturers] (USA) established [http://www.nacgm.org/]
*1919: Ford Gum & Machine (USA) established by Ford Mason
*1921: Leaf Confectionery (USA) established
*1926: Richardson Brands (USA) established
*1928: Donruss (USA) established
*1928: Fleer established Dubble Bubble, world's first bubble gum
*1938: Topps (USA) established
*1948: Maple Leaf (Holland) established
*1953: Topps (USA) establishes the Bazooka (chewing gum) bubble gum brand
*1965: Damel (Spain) established
*1975: Life Savers established Bubble Yum
*1977: Bubblicious established
*1979: Hubba Bubba established by Wrigley
*1979: Bubble Yum launches a sugarless version
*1980: Big League Chew launched by Wrigley
*1983: Huhtamaki (Finland) creates the Leaf Group gum & candy business through the US acquisitions of Leaf Confectionery, Clark Gum, Richardson Brands and the Donruss division of General Mills
*1985: Huhtamaki (Finland) acquires Ford Gum & Machine (USA)
*1988: Bubble Tape created by Amurol subsidiary of Wrigley
*1989: EACGI [European Association of the Chewing Gum Industry] (Belgium) established
*1992: Fleer acquired by Marvel Entertainment(comics publisher)
*1993: Cadbury (UK) buys its first chewing gum business with the acquisition of Stani (Argentina)
*1995: Fleer shuts down its Philadelphia plant and moves its corporate office to suburban Mount Laurel, NJ
*1996: Topps (USA) closes its bubble gum factories in Duryea, Pennsylvania (USA) and Innishmore (Ireland) and out-sources its Bazooka bubble gum production to Hersheys (USA)
*1996: The Hershey Company (USA) acquires Leaf's gum brands: Rain-Blo and Super Bubble
*1997: Huhtamaki (Finland) acquires the gum business of the Wuxi Leaf joint-venture in China
*1998: Huhtamaki (Finland) divests the Leaf (Spain) gum business to Damel
*1998: Concord Confections buys Dubble Bubble from Marvel Entertainment and moves operations to suburban Toronto
*1999: Zed Gum (Ireland) is established
*1999: CSM (Netherlands) buys the Leaf Europe candy & gum business from Huhtamaki (Finland) for €390 million
*2000: Cadbury (UK) buys Kraft's "Hollywood" chewing gum business in France for €185 million
*2000: The Hershey Company (USA) buys Fruit Stripe and Bubble Yum gum brands and mints from Nabisco (USA)
*2000: Cadbury (UK) buys the small Wuxi Leaf gum business in China from Huhtamaki (Finland) for only €3 million
*2000: Concord Confections partnered with Wal-Mart and Children's Miracle Network to conduct a national bubble-blowing contest across America for children 12 and under(conducted annually until 2006)
*2001: Perfetti (Italy) merges with Van Melle (Netherlands)
*2002: Cadbury (UK) buys a 51% stake in the gum & candy business of Kent Gida (Turkey) for €110 million
*2002: Zed Gum (Ireland) acquires Leaf (Ireland) from CSM and changes name to Zed Candy
*2002: Cadbury (UK) buys Dandy's gum brands, mainly in Scandinavia & Russia for €310 million
*2003: The Hershey Company (USA) sells Fruit Stripe, Rain-Blo and Super Bubble gum brands to Farley & Sathers Candy Co. (USA)
*2003: Concord Confections (Canada) acquires Philadelphia Chewing Gum (USA) and moves production to suburban Toronto
*2003: Cadbury (UK) buys the global gum business of the Adams gum division from Pfizer for $4.2 billion
*2004: Wrigley Company (USA) buys the Joyco gum & candy business from Agrolimen (Spain) for $272 million
*2004: Tootsie Roll Industries (USA) acquires Concord Confections (Canada) for $197 million
*2005: ICGA [International Chewing Gum Association] (Belgium) established by the merger of the NACGM and EACGI [http://www.gumassociation.org]
*2006: Cadbury (UK) invests €148 million to expand gum capacity in Poland, Mexico
*2006: Cadbury (UK) buys the other 49% of Kent Gida (Turkey) for €80 million
*2006: Perfetti Van Melle (Italy) buys candy & gum company Chupa Chups (Spain) for an estimated €400 million
*2006: Zoft Gum Company (USA) established

ee also

*Bubble gum
*Chewing gum
*Functional gum
*Gum base
*List of chewing gum brands

References

External links

* [http://www.fordgum.com/story.html The Story of Gum]


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