Microsoft Product Divisions

Microsoft Product Divisions are the segments of Microsoft that are responsible for the company's products. To be more precise in tracking performance of each unit and delegating responsibility, Microsoft reorganized into seven core business groups — each an independent financial entity — in April 2002. Later, on September 20, 2005, Microsoft announced a rationalization of its original seven business groups into the three core divisions: the Windows Client, MSN and Server and Tool groups were merged into the Microsoft Platform Products & Services Division; the Information Worker and Microsoft Business Solutions groups were merged into the Microsoft Business Division; and the Mobile and Embedded Devices and Home and Entertainment groups were merged into the Microsoft Entertainment and Devices Division.^[1][2]

Microsoft Platform Products and Services Division

Windows

This division produces Microsoft's flagship product, the Windows operating system. It has been produced in many versions, including Windows 3.1, Windows 95, Windows 98, Windows 2000, Windows Me, Windows XP, Windows Server 2003, Windows Vista, Windows 7, and Windows server 2008. Almost all IBM compatible personal computers designed for the consumer come with Windows preinstalled.

Server System

Main article: Windows Server System

Microsoft offers a suite of server software, entitled Windows Server System. Windows Server 2008, an operating system for network servers, is the core of the Windows Server System line. Other server products include:

• SQL Server - a relational database management system and set of business intelligence tools;
• Exchange Server - a is a messaging and collaborative software product;
• BizTalk Server - a business process automation, modeling, communication and integration server;
• Systems Management Server - a collection of tools providing remote-control abilities, patch management, software distribution, and a hardware/software inventory.
• Small Business Server - an integrated suite of server products designed for running network infrastructure (both intranet management and Internet access) of small and medium enterprises;

Developer Tools

Microsoft Visual Studio is the company's set of programming tools and compilers. The software product is GUI-oriented and links easily with the Windows APIs, but must be specially configured if used with non-Microsoft libraries. The current version is Visual Studio 2010 and previous version are Visual Studio 2008, Visual Studio 2005. Visual Studio supports development for both native Windows platform and .NET Framework.

Online Services

The online service MSN is also part of this division. Windows Live is the next generation of Microsoft online initiative includes services such as Bing, Windows Live Mail, Windows Live Messenger and others.

Microsoft also has hosted versions of Exchange, SharePoint, Live Meeting and Office Communicator.

Microsoft Business Division

Logo of Microsoft Office

The Microsoft Business Division produces Microsoft Office, which is the company's line of office software. The software product includes Word (a word processor), Access (a personal relational database application), Excel (a spreadsheet program), Outlook (Groupware, frequently used with Exchange Server), PowerPoint (presentation software), and Publisher (desktop publishing software). A number of other products were added later with the release of Office 2003 including Visio, Project, MapPoint, InfoPath and OneNote.^[3]

The division focuses on developing financial and business management software for companies. These products include products formerly produced by the Business Solutions Group, which was created in April 2001 with the acquisition of Great Plains. Subsequently, Navision was acquired to provide a similar entry into the European market, resulting in the planned release of Microsoft Dynamics NAV in 2006. The group markets Axapta and Solomon, catering to similar markets, which is scheduled to be combined with the Navision and Great Plains lines into a common platform called Microsoft Dynamics.^[3]

Microsoft Entertainment and Devices Division

The Xbox 360, Microsoft's second console in the gaming console market.

Microsoft has attempted to expand the Windows brand into many other markets, with products such as Windows CE for PDAs and its "Windows-powered" Smartphone products. Microsoft initially entered the mobile market through Windows CE for handheld devices, which today has developed into Windows Phone. The focus of the operating system is on devices where the OS may not directly be visible to the end user, in particular, appliances and cars. The company produces MSN TV, formerly WebTV, a television-based Internet appliance. Microsoft used to sell a set-top Digital Video Recorder (DVR) called the UltimateTV, which allowed users to record up to 35 hours of television programming from a direct-to-home satellite television provider DirecTV. This was the main competition in the UK for British Sky Broadcasting's (BSkyB) SKY + service, owned by Rupert Murdoch. UltimateTV has since been discontinued, with DirecTV instead opting to market DVRs from TiVo Inc. before later switching to their own DVR brand.^[3]

Microsoft sells computer games that run on Windows PCs, including titles such as Age of Empires, Halo and the Microsoft Flight Simulator series. It produces a line of reference works that include encyclopedias and atlases, under the name Encarta. Microsoft Zone hosts free premium and retail games where players can compete against each other and in tournaments. Microsoft entered the game console market dominated by Sony and Nintendo in late 2001,^[4] with the release of the Xbox. The company develops and publishes its own video games for this console, with the help of its Microsoft Game Studios subsidiary, in addition to third-party Xbox video game publishers such as Electronic Arts and Activision, who pay a license fee to publish games for the system. The Xbox also has a successor in the Xbox 360, released on 2005-11-22 in North America and other countries.^[5][6] With the Xbox 360, Microsoft hopes to compensate for the losses incurred with the original Xbox. However, Microsoft made some decisions considered controversial in the video gaming community, such as selling two different versions of the system, as well as providing backward compatibility with only particular Xbox titles.^[7][8] In addition to the Xbox line of products, Microsoft also markets a number of other computing-related hardware products as well, including mice, keyboards, joysticks, and gamepads, along with other game controllers, the production of which is outsourced in most cases.^[3] Microsoft is also in the media player market, competing directly with Apple Computer's iPod with the Zune. It has features such as Wi-Fi sharing and connectivity with the Xbox 360.

References

1. ^ Bishop, Todd (2005-09-20). "Microsoft announces major reorganization, trying to become more nimble". Seattle Post-Intelligencer (Hearst Seattle Media, LLC). http://www.seattlepi.com/business/241469_msftdivide21ww.html. Retrieved 2010-07-17. 
2. ^ "Announcement of group reorganization intro three core divisions". http://www.microsoft.com/presspass/press/2005/sep05/09-20ExecChangesPR.mspx. Retrieved September 26, 2005. 
3. ^ ^{a b c d} "Microsoft Corporation Annual Report 2005" (doc). Microsoft. http://www.microsoft.com/msft/ar05/downloads/MS_2005_AR.doc. Retrieved 2005-10-01. 
4. ^ "NPD REPORTS ANNUAL 2001 U.S. INTERACTIVE ENTERTAINMENT SALES SHATTER INDUSTRY RECORD". Archived from the original on 2006-04-27. http://web.archive.org/web/20060427072522/http://www.npd.com/dynamic/releases/press_020207.htm. Retrieved 2006-07-04. 
5. ^ "Midnight Madness Hypes Xbox 360 Launch". http://informationweek.com/story/showArticle.jhtml?articleID=174401045. Retrieved 2006-07-03. 
6. ^ "Xbox 360 sells out within hours". BBC News. 2005-12-02. http://news.bbc.co.uk/2/hi/technology/4491804.stm. Retrieved 2006-07-03. 
7. ^ Tor Thorsen (2005-11-11). "360 to play 200-plus Xbox games". GameSpot. http://www.gamespot.com/news/6139702.html. Retrieved 2006-07-14. 
8. ^ Tor Thorsen (2005-12-09). "360 backward-compatibility update re-released". GameSpot. http://www.gamespot.com/news/6140998.html. Retrieved 2006-07-14. 

External links

• Official Product Divisions website