Pillsbury Company

Pillsbury Company

Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. Historically, however, Pillsbury was a rival company to General Mills, also based in Minneapolis, that was one of the world's largest producers of grain and other foodstuffs until it was bought-out by General Mills in 2001. De jure interpretation of antitrust law required General Mills to sell off some of the products. General Mills kept the rights to refrigerated and frozen Pillsbury products, while dry baking products and frosting are now are sold by Smucker under license.

Leo Burnett who created Pillsbury's Doughboy and Jolly Green Giant considers them two of the agency's top five brand icons. [cite web| title= SEC Info - Publicis Groupe SA, Bcom3 Group| date= March 7 2002| url= http://www.secinfo.com/drDX9.3Cs.htm and cite web| title= The Green Giant| publisher= Advertising Age| url= http://adage.com/century/icon03.html| date= 1999 and 2005| accessdate= 2007-04-23]

C.A. Pillsbury and Company was founded in 1872 by Charles Alfred Pillsbury and his uncle John Sargent Pillsbury. The company was the first in the United States to use steam rollers for processing grain. The finished product required transportation, so the Pillsburys assisted in funding railroad development in Minnesota.

In 1889, Pillsbury and its five mills on the banks of the Mississippi River were purchased by a British company. The company also tried to purchase and merge with the Washburn Crosby Company (a precursor of General Mills), but the strong rivalry prevented any merger from happening at the time. In 1923 the Pillsbury family reacquired the Pillsbury-Washburn Flour Mills Company, Ltd. which subsequently was incorporated in 1935 as Pillsbury Flour Mills Company.cite web | publisher= Encyclopedia Britannica | title= Pillsbury Company | url= http://www.britannica.com/eb/article-9002387/Pillsbury-Company | date= 2007 | accessdate= 2007-04-21] The early 1950s brought the acquisition of Ballard & Ballard Company and the beginning of prepackaged biscuit dough. Later acquisitions included restaurants such as Burger King, Steak & Ale, Bennigans, Godfathers Pizza, Haagen Daz and Quik Wok, plus popular grocery store food brands like Green Giant. In 1989, the British company Grand Metropolitan purchased the food maker, and during this ownership period the company divested itself of all production and distribution facilities (contracting these functions to other companies), making itself simply a marketing entity for its own brands (Pillsbury, Green Giant, Old el Paso, Totino's, etc). A decade later, the old rivals merged. However, the baking products division was sold to International Multifoods Corporation, which was later acquired by Smucker's. Pillsbury sold all of their restaurant brands and exited that business completely by the late 90's.Pillsbury once claimed to have the largest grain mill in the world at the Pillsbury "A" Mill overlooking Saint Anthony Falls on the Mississippi River in Minneapolis. The building had two of the most powerful direct-drive waterwheels ever built, each putting out 1200 horsepower (900 kW). There are now plans to convert it into a loft-style apartment building. The Cunningham Group plans to convert six historic buildings to a mixed-use project varying from 6 to 27 floors in height. The project will include 895 units of housing and convert|175000|sqft|m2|-2 of commercial space, including the Pillsbury "A" Mill. [http://www.cuningham.com/portfolio/housing/AMill.html]

The Stay-Puft Marshmallow Man in the Ghostbusters movie is inspired by the Pillsbury Doughboy.Fact|date=September 2008

Notes

References

*N.S. Gill. [http://minneapolis.about.com/od/peoplelifestyleinterests/p/Pillsbury.htm Charles Alfred Pillsbury.] Minneapolis.about.com
*Andrew Haeg (July 17, 2000). [http://news.minnesota.publicradio.org/features/200007/17_haega_gmills/ General Mills Acquires Pillsbury.] Minnesota Public Radio.
*Vault, Inc. [http://www.vault.com/companies/company_main.jsp?co_page=1&product_id=1536&ch_id=301 Pillsbury Basic Snapshot]

External links

* [http://www.pillsbury.com/ Pillsbury]
* [http://www.pillsburybaking.com Pillsbury Baking]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Pillsbury Company — Site web http://www.pillsbury.com …   Wikipédia en Français

  • Pillsbury Company — ▪ American company       former American flour miller and food products manufacturer that was acquired by its rival, General Mills, in 2001. Both companies were headquarted in Minneapolis, Minnesota. Through its long history in the baking goods… …   Universalium

  • Pillsbury Company — Die Pillsbury A Mill zu Beginn des 20. Jahrhunderts. C.A. Pillsbury and Company war ein US amerikanischer Lebensmittelhersteller mit Sitz in Minneapolis. Er wurde 1988 von Diageo PLC übernommen und 2001 von Diageo an seinen ehemaligen Rivalen… …   Deutsch Wikipedia

  • Pillsbury — may refer to:* Pillsbury Company ** Pillsbury Doughboy * Pillsbury Chemical and Oil, a defunct specialty chemical manufacturer * Pillsbury Winthrop Shaw Pittman, an international law firm * Charles Alfred Pillsbury (1842–99), founder of C.A.… …   Wikipedia

  • Pillsbury "A" Mill — Pillsbury 2006 Die Pillsbury A Mill, in der Nähe der Saint Anthony Fälle am Ufer des Mississippi Rivers in Minneapolis, Minnesota gelegen, war für mehr als vierzig Jahre die größte Getreidemühle auf der Welt.[1] Sie wurde 1881 vollendet und stand …   Deutsch Wikipedia

  • Pillsbury — steht für: Pillsbury Company, US amerikanischer Lebensmittelhersteller mit Sitz in Minneapolis Pillsbury A Mill, für mehr als vierzig Jahre die größte Getreidemühle auf der Welt Pillsbury ist der Name folgender Personen: Charles Alfred Pillsbury… …   Deutsch Wikipedia

  • Pillsbury, Charles Alfred — ▪ American manufacturer born Dec. 3, 1842, Warner, N.H., U.S. died Sept. 17, 1899, Minneapolis, Minn.       U.S. flour miller who built his company into one of the world s largest milling concerns in the 1880s.       After selling his share in a… …   Universalium

  • Pillsbury Doughboy — Pop N Fresh, The Pillsbury Doughboy , is an advertising icon and mascot of The Pillsbury Company, appearing in many of their commercials. He is a small anthropoid character apparently made out of dough. He is poked in the stomach in ads then says …   Wikipedia

  • Pillsbury Bake-Off — The Pillsbury Bake Off is a cooking contest, first run by Pillsbury Company from 1949 to 1976 as an annual contest. Since then, the contest has been held biennially. [Linda Larson. [http://busycooks.about.com/od/favoriterecipes/a/PillsburyBakeOf.h… …   Wikipedia

  • Pillsbury — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. Le mot Pillsbury peut renvoyer à : Pillsbury Company, société agroalimentaire américaine acquise par General Mills en 2001 Pillsbury Doughboy,… …   Wikipédia en Français

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”