WPHR-FM

Infobox Radio Station


name = WPHR
airdate = 1981
frequency = 106.9 MHZ HD Radio
106.9 HD-2 for Smooth Jazz
city = Auburn, New York
area = Syracuse, New York | format = Urban Adult Contemporary
owner = Clear Channel Communications
erp = 14,000 watts
branding = "Power 106.9"
slogan = "Today's R&B 'n' 'Ol Skool"
class = B
website = [http://www.power1069.com Power 106.9's website]
callsign_meaning = PHR = Power

WPHR ("Power 106.9") is a Urban Adult Contemporary music formatted radio station serving Syracuse and central New York. The Clear Channel Communications outlet broadcasts at 106.9 MHz with an ERP of 14kW and is licensed to Auburn, New York.

History

WPHR, which signed in 1981 as WPCX, began targeting the area as Smooth Jazz WHCD in 1997. By 2000 it would flip to Urban Contemporary, in an attempt to complement their Rhythmic-leaning Top 40 sister station WWHT-FM and to fill the void left open by WRDS, who lasted one year in the format. But after three years they would evolve into its current direction, focusing on targeting the African-American community and in the process allowing WWHT to expand their Rhythmic-heavy playlist with the R&B/Hip-Hop product.

External links

* [http://www.wphrfm.com Power 106.9's website]
* [http://www.cnymedia.com/call-letters.cfm?Band=FM&Market=Syracuse CNYMedia's Syracuse FM history]
*FMQ|WPHR
*FML|WPHR
*FMARB|WPHR