Limited Edition candy

Limited Edition candy

Limited Edition (LE) candy is specialized candy manufactured for a limited time period, typically eight to twelve weeks.Kirsche, Michelle L. 2005, April 11. " [http://www.findarticles.com/p/articles/mi_m3374/is_5_27/ai_n13648877 LE candy provides short—but sweet—sales boosts] ." "Drug Store News".] Limited-edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited-edition candy varieties had been marketed.Jim Echeandia. 2005, August. "Limited editions add interest, sales: does limited edition candy have unlimited potential? The jury is still out, but so far, so good." "Business and Industry Confectioner". Vol. 90 No. 6. p. 33.]

Hershey's Dark Kisses (released as limited-edition in July 2003), Kit Kat White Chocolate, and Reese's White Chocolate were eventually made permanent due to customer demand.

LE candy are often used for cross-promotion with films.

Some believe that LE candy merely builds upon base brand sales; others believe in the long-run that they "cannibalize base brand sales."

Some vendors, notably Six Flags, are reluctant to carry LE candy, preferring "proven sellers."

Examples

References

External links

* [http://www.typetive.com/candyblog/category/limitededition/ Limited Edition at "Candy Blog"]


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Limited edition candy — Limited Edition (LE) candy is specialized candy manufactured for a limited time period, typically eight to twelve weeks.[1] Limited edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited edition candy… …   Wikipedia

  • Candy/Molly's Lips — Single by The Fluid and Nirvana Released January, 1991 Format 7 , 12 …   Wikipedia

  • Candy (Ash song) — Single infobox Name = Candy Artist = Ash Single = B side = Waterfall , Nocturne , Stay In Love Forever , The Sweetness of Death by the Obsidian Knife Released = October 1 2001 Format = CD, 7 , DVD Recorded = 2000 Genre = Alternative rock Length …   Wikipedia

  • Candy Boy — Infobox animanga/Header name = Candy☆Boy caption = Kanade (front left), Yukino (front right), and Sakuya (top right) genre = Romantic comedy, YuriInfobox animanga/OVA ONA = yes director = Takafumi Hoshikawa studio = AIC episodes = 1 released =… …   Wikipedia

  • Candy (chanson de Kumi Kōda) — Pour les articles homonymes, voir Candy. Candy Single par Kumi Kōda extrait de l’album Best Second Session Face A Candy feat. Mr. Blistah …   Wikipédia en Français

  • Mounds (candy) — A bar broken in half Mounds is a candy bar made by Hershey s, and is the sister product of Almond Joy. Like Almond Joy, it consists of a coconu …   Wikipedia

  • Take 5 (candy) — A bar broken in half The Take 5 (known as Max 5 in Canada but now discontinued [1] …   Wikipedia

  • Hard Candy (Madonna album) — Infobox Album Name = Madonna: Hard Candy Type = studio Artist = Madonna Released = Start date|2008|04|25 (see release history) Recorded = 2007 2008 Genre = Pop, R B, electropop, dance pop, urban pop Length = 56:13 (Standard Edition) 63:28… …   Wikipedia

  • Starburst (candy) — Official Starburst logo Starburst candies Starburst (originally known as Opal Fruits) is the brand name of a …   Wikipedia

  • Hard Candy (альбом Мадонны) — У этого термина существуют и другие значения, см. Hard Candy. Hard Candy …   Википедия

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”